General

Customs data is widely used in the foreign trade industry, because customs data shows detailed information about import and export trade of various countries and customs and bill of lading data of various regions. Through in-depth mining of these data contents, enterprises can grasp market trends in a timely, comprehensive and considerable manner, and analyze the commercial situation of overseas markets.

Benefits of using customs data

1、 Select high-quality customers and high-quality buyers

Through customs data, we can accurately know the size of buyers, company strength, purchasing habits, and purchasing power, which can help us screen high-quality customers. Those companies with large scale, strong strength and large number of orders must be high-quality buyers. Find high-quality buyers. Once the cooperation is reached, it will be a long-term cooperation.

2、 Understand the competitors and target market

Through the customs data trade report, you can understand the trade details of competitors and track their customer resources, business details, supply volume, supply frequency and supply cycle. Compare the market and price of the key development customers through the comparison between competitors and themselves, so as to find the breakthrough of trade. It is also convenient to adjust the price in a timely manner during the negotiation process to improve their competitiveness. Do in-depth analysis and research on peers, accurately control the trend of competitors, and know yourself and the other, and win every battle.

3、 Quickly find buyers and purchase rules

The customs data will update the transaction vouchers of the buyers and sellers every month to ensure the authenticity, accuracy and timeliness of the buyer's information. Through this information, we can know the purchase situation of the buyer's products and which products are hot sellers, so that we can better define our business scope. We can also know which country is a big purchasing country, so that we can better choose the target market.

You can also know the quantity and frequency of purchased products through transaction record analysis, and find out the purchase rules of sellers. For example, some buyers are used to making major purchases in February and March every year, so we know the specific order cycle of customers. It is convenient for us to better follow up with customers and improve the transaction success rate. In addition, the customs data will show the company name and contact information, so that we can expand new customers.

4、 Monitor the purchasing loyalty of existing buyers to avoid cooperation crisis in time

Through customs data records, we can quickly know which customers and suppliers of the same type of products cooperate with each other, compare with competitors in terms of price and products, find the entry point, and further consolidate the customer relationship. On the other hand, we should always pay attention to any trend of the buyer, adjust the market price and sales strategy in a timely manner to avoid being undercut by competitors. We should also find out the concerns of buyers and the reasons why buyers can continue to cooperate with us. Whether there will be problems in the cooperation link and ensure the continuous cooperation of old customers. I believe that many foreign trade workers have had the experience of being cheated.

5、 Screening high-quality markets and finding potential business opportunities

Through the analysis and mining of the customs bill of lading data, we can find out the buyers and regions with higher profits of a certain type of products, reduce enterprise costs and improve export profits. Through the statistics and analysis of transaction records, we can find the change of supply volume in a certain country, and find the transfer omen of buyers in advance, so that we can grasp the new trend of trading products at the first time.

6、 Demand analysis of the target market and actual transaction warning

Take LED as an example. Through the US customs data, we can find out all LED sellers in the US market, and calculate the total demand of LDE in the US according to their annual purchase volume. It is also possible to find out the global suppliers and their supply volume for these sellers through the transaction records, and to timely grasp the LED transaction status, so as to grasp the total market demand of LED products, the global competitors, their share, the use of quotas, and the future market trend.

So how to use customs data to develop customers

1、 Determine target market and screen customers

Customs data is complex, so this step is necessary. It is recommended to use the latest data. If there is no latest data, the time limit should not exceed 2 years, and the authenticity of the data over 2 years will be greatly reduced. When screening, we should comprehensively consider the products purchased by customers, quantity, price, etc., and further analyze the average price of products in the target market and the economic situation and potential of customers.

2、 Search customer company contact information

Enter "company name/product keyword/HS code", find relevant purchaser information, and then view its trade report according to the following points:

1. Don't ignore the contact name in the data. This person must be real. You can use LinkedIn, Facebook, Google, etc. to search for names. As long as he is active on the Internet, he will be able to search for other contact information. There must be some of these contacts he is using recently.

2. Learn to use data analysis to screen target customers. For example, analyze his purchase volume, purchase price, purchase cycle, supplier country, etc., and determine whether he matches himself. If his purchase price is always very low and he can't make that price himself, the customer can put it aside. After screening out the target customers, go to his website to study his needs, purchase preferences, and write targeted development letters.

3. You can also use the data to check the competitors to see which countries and enterprises they export to; Now that so many foreign trade factories have closed down, they can take over their customers. In 2014, a friend used this method to dig up three customers of former competitors, and until now, they are still in intermittent cooperation.

4. There is usually a telephone in the data. This telephone is necessary for the buyer's bill of lading, and it must be true. If your spoken English is good, you can call directly. Before calling, it is better to know about the buyer and make some preparations. The data can be used to analyze the business background of the buyer, the import and export situation of the previous years, and the website can also be used for detailed information.