General

Many people say that customs data is what we are looking for customers? But a lot of data is useless, because the customer's mailbox is not displayed on it, and some of them are also the freight forwarder's mailbox. What's the use of me? In fact, this idea is wrong. Today, let's understand the role of customs data:

1. Customs data can be used to analyze the market

When we use customs data, we should be good at summarizing the prices in which market. In this case, when there is an inquiry in the same market, we can use it as a reference. As far as our company's products are concerned, we all know that the price of exports to South Korea is always higher than that of other countries such as India. How can we control this high degree? At this time, we need to use customs data to analyze the highest and lowest prices in South Korea, so that we can take the middle price or a little higher. We have reference basis, and the quoted prices will be more reliable.

2. Customs data analysis market demand

Every year when I get the customs data, I will summarize the import volume of this country in the previous year, how much we export and how much we account for the market share. If the market share is small, what is the reason, and we will adjust our marketing strategy for this market according to such market share. Similarly, if a certain market is an emerging market but the volume is not enough, we should make a good investigation.

3. Customs data analysis peer market trends

Using the customs data, we can clearly know the export price of the products of the same trade and the customer market of the same trade. In this case, if our share in the market is relatively small, we can summarize the reasons and then make market policies for this market. And look at the quality of customers in the same industry or what customers in the same industry do. We can develop the application direction of our customers according to this. It may be that our customers' application in this field will be relatively small.

4. Customs data analysis customer needs

Using the customs data, we can clearly know the purchase volume of our customers, which suppliers they have, and which suppliers they purchase from when they do not purchase our products. We can clearly know the purchase cycle of customers, so we can also track customers more effectively.