General

How much do you know about customs data? Many foreign trade people are troubled by various problems of "customs data". The most questioned question is: is the data useful? The same tool, people who know how to use it think it is very useful, but it is not. People think this is a waste of money. The customs data here are the same. Therefore, I think that before judging whether it is useful, you should reflect on whether the customs data are used correctly?

When you use customs data for the first time, many people may be the same: just checking the mailbox, sending development letters, and waiting for a reply, which has little effect. But as long as you study deeply, you will find that this usage is definitely problematic. The following trade dynamics summarize seven points of experience, which should help everyone understand and use customs data correctly:

1. One-click keyword search is convenient for your screening and customs data query. You can use one-click keyword search to get real buyers "have demand for your own products". I must say that it is faster and faster than any other development method- Buyer screening: There are many buyers in the customs data, but not everyone is suitable for you, and the best is the best for you. First, we must confirm whether the customer is a professional buyer. This step is very important, otherwise a lot of useless work will be done. By comparing the number of times that buyers buy relevant products and the number of all products, you can directly confirm the professional level of customers. Some customers bought your products, but they only bought hundreds or thousands of transactions. For individual orders, these companies are mainly freight forwarders and traders, and can directly screen them without wasting time.

2. For a comprehensive analysis of buyers, the money is in your pocket. You can use customs data to analyze these buyers, analyze their purchase volume, purchase cycle, purchase product specifications, and so on, to see whether they are in line with their own supply capacity. Focusing on developing more matching buyers can save time and improve the success rate- Buyer analysis: after preliminary screening and finding professional buyers, we must analyze customers' purchasing habits and determine whether they match according to the quantity and weight of each purchase. Some customers who are too large can't use it. The scale is too small. I don't want to do this. The right is the best. The customer's preference for products is determined by the region where the customer previously purchased. Some customers have been purchasing from Europe, while others are purchasing from India. Purchasing customers understand whether customers care about quality or price, which also helps to deal; The analysis of the customer's purchase time can determine when the customer can make the next purchase. Some customers buy in the second half of the year., And some customers buy every month. Different customers have different contact times. If the contact time is found, the customer will be more likely to respond.

3. Can I use the contact information of customs data directly? Don't use the contact information of customs data. First, filter out the freight forwarder; Then use the mailbox checking tool: - Deep mining of contacts: many people use the data after obtaining the data, copy the mailbox and send it directly, but it will be difficult to be effective if the right person cannot be found. Once the company name is found, as long as there is an official website, you can find it, followed by the relevant person in charge; Small companies usually find their owners, presidents or chief executives directly. For large companies, you need to find functional department heads of relevant departments, such as purchasers, purchasing departments or some product engineers. Yes, different customers may be responsible for different people; LinkedIn is a very good channel. You can find the name of the relevant position directly. It is much easier to find the contact information with the name. Or you can send a message directly to the customer's official Facebook page to find the email address of the buyer to help. Personal testing is effective. Some customers will give you an email address.

4. Let you know what your peers are doing. Customs data can view and view the export data of competitors in the same industry. Every year, closed foreign trade companies or factories can take advantage of empty opportunities to enter and accept customers, and obtain a high success rate- Competitors: For the analyzed matching buyers, we must pay attention to their existing suppliers. It is better to do some homework on the products and prices of existing suppliers before contacting them. Buyers, find out their own advantages, otherwise why should they give up the original supplier and cooperate with you? If you want to fight for quality, you must fight for quality, and if you want to fight for quality, you must be merciless. Price; Start looking for customers from competitors and find competitors with comparable strength in the market, especially those with higher prices, the same quality or lower quality but similar prices. Because of the same strength, you must be direct. If possible, the previous filtering link will be omitted; Therefore, the old sales will have more advantages and a better understanding of the industry. At the same time, you can also focus on the lost and new buyers in the industry.

5. Of course, you can pay attention to old customers. If you have an old customer that you have been working with, you can also use data to monitor it. You will find that you can see how many goods he has received from others, purchase price, specifications, packaging, etc. As long as you analyze carefully, you can find some breakthroughs and let him take the initiative to add orders.

6. Don't waste the function of developing new markets- Use customs data to develop new markets: like the current trade war, sometimes even the weak trade war. If we have focused on the US market in the past, we should now consider changing the market. development. You can use the data to check and compare which countries import more products. To change the market, everything must start from scratch. Customs data can quickly help you find buyers in new markets, which is still very useful.

7. Too little understanding? Customs data makes market information more transparent- Combined with the existing mode of foreign trade development: whether it is an exhibition or a B2B platform, customers can find it, or use data to check whether there is a transaction record, if so, what was the purchase situation before, and how much is the price, and then continue to communicate with customers after formulating the appropriate quotation strategy to understand themselves and the enemy! At present, there is always information asymmetry in international trade. Foreign customers know a lot about us, but we know little about foreign buyers. Customs data can make market information more transparent!> Mastering the correct usage of customs data can help you make full use of the data. However, if the data obtained is incorrect and not timely, it will also affect its use effect. Therefore, when you purchase data, you must check it out. Finally, remind all foreign traders that if you only buy data from your mailbox, you will be disappointed. Because some countries/regions do not have mailboxes in the data due to policy reasons. Even if there is data in the mailbox, the mailbox may not belong to the person in charge of purchase. Some of these mailboxes are used for freight forwarders. Therefore, if you just want to successfully develop into a customer through a mailbox, it is absolutely impossible. Through customs data, find what you need, analyze what you want, combine existing things, and try again, and you will have unexpected results!