General

Recently, Chongqing launched the international market development plan of "Hundred Regiments and Thousand Enterprises", with the first stop selected in Thailand, Malaysia and other ASEAN countries. ASEAN is Chongqing's largest foreign trade partner, and many Chongqing enterprises have close economic and trade exchanges with this market. As one of the private enterprises that explored the international market earlier in Chongqing, Meixin Group's exports to ASEAN markets such as Cambodia, Laos, Malaysia, the Philippines, Myanmar and Vietnam are increasing every year. In 2022, the foreign trade orders of the products exported by the enterprise to Thailand increased by 20% year-on-year.

"The international market development plan of Chongqing's" Hundred Regiments and Thousand Enterprises "will build a cooperation and exchange platform for enterprises, support foreign trade enterprises to go out to participate in the exhibition and business docking, etc. Meixin Group will actively sign up for participation, look for new opportunities for cooperation, and facilitate the signing of orders." The relevant person in charge of Meixin Group said that this year, enterprises will also extend the focus of export to ASEAN markets to Brunei, Indonesia and Singapore, Let more "Made in Chongqing" products become famous in ASEAN. It is expected that Meixin Group's export business in ASEAN will double within three years.

"Meixinmen" is exported to more than 120 countries

"Made by Meixin" products are exported to foreign markets. From January to November 2022, the foreign trade orders of Meixin Group increased by 3% year on year, and in December, the foreign trade orders of Meixin Group increased by 5% year on year, with more than 120 countries exporting its products.

According to the relevant person in charge of the International Department of Meixin Group, "Meixin Gate" has successively obtained the domestic and international high standard certifications such as the UL international certification of the American security door, the British BS certification, the European Union CE certification, etc., and is favored by Southeast Asian countries. The urban construction, public infrastructure, and industrial park construction of ASEAN countries are also in the ascendant, providing a broad space for Meixin Group to explore the ASEAN market.

Deeply cultivate the ASEAN market. In 2005, Meixin Group entered many building materials supermarkets in Thailand. Take the Thai market as an opportunity to expand business to ten ASEAN countries. A number of key ASEAN projects have been settled, including Cambodia Stadium, Siem Reap New International Airport, Cambodia APD Bank, University of Laos, Laos Nam Ou River Hydropower Station, Boten Railway Station, Thailand Metro Blue Line and Orange Line.

Among them, Thailand has become the "main position" for "Meixin" to export to the ASEAN market. "At present, the Orange Line of Bangkok Metro in Thailand has completed 96% of the project progress and is expected to be put into operation at the beginning of this year. This subway line is the second subway project that Maxim Group has participated in the construction of the Blue Line of Bangkok Metro. Maxim Group has provided 1800 sets of fireproof door products in total," said the person in charge.

In the next step, Meixin Group will continue to develop a number of reserve projects with large demand, such as Iraqi schools, Doha Yasmin, Doha Gewan, and Egypt Alaman. At the same time, it will expand the export product line, increase the export of steel door products, increase the proportion of aluminum alloy doors, windows and wooden doors in export products, and promote enterprises to achieve greater export growth in 2023.

Enhance the competitiveness of enterprises in the international market

While promoting the "Meixin Gate" to the world and accelerating the internationalization of the enterprise, Meixin Group also strengthens the enterprise's software and hardware strength and enhances the enterprise's global competitiveness through the intelligent transformation of production lines, the use of policy dividends such as RCEP, and the use of platform advantages such as the new land and sea channel in the west.

"Excellent product quality is the first factor to promote the continuous expansion of enterprises' export volume, and intelligent manufacturing is the key to ensure product quality." The relevant person in charge of Meixin Group said that the enterprise implemented the intelligent transformation of the production line, and will build a "light off factory" as an important goal of the intelligent transformation.

In recent years, with Meixin Group increasing its investment in the construction of intelligent chemical plants, its independently developed and designed production lines have realized systematization, digitalization and intelligence. At present, the enterprise's production lines can produce one door every 30 seconds, and the product qualification rate has increased to more than 99%. Some production lines have realized automatic production. This year, Meixin Group will increase its construction and investment in intelligent delivery system and intelligent loading system, complete the intelligent transformation of all process equipment of door frame processing, and realize the intelligent transformation of all process equipment of door and window products.

At the same time, the policy dividend brought by the entry into force of RCEP and the investment policy optimization of Southeast Asian countries to adapt to the rules of RCEP have a positive impact on the development of enterprises' foreign trade. According to the Chongqing Enterprise RCEP National Investment Research Report, the level of RCEP service trade and investment openness is higher than the existing ASEAN "10+1" free trade agreement, which will further eliminate the existing access restrictions and investment barriers of ASEAN countries. RCEP further improves the expectation of Meixin Group to explore the ASEAN market from the perspective of institutional guarantee, and deepens economic and trade cooperation with ASEAN countries.

In addition, as a convenient economic channel for Sichuan and Chongqing to export to Southeast Asia, the new land and sea channel in the west also provides efficient and stable supply chain services for Meixin Group. The relevant person in charge of the International Department of Meixin Group said that the western land-sea new channel shortened the response period of Meixin products to international orders, reduced the entire transportation cost, effectively enhanced the export competitiveness of "Meixin Gate", and supported Meixin products to "go out" to open up the ASEAN market.