General

How to follow up with customers so as to get closer?

For the customers we have found after our hard work, we must do a good job of following up and not let our efforts go to waste.

In the final analysis, the most important thing for foreign trade salesmen and customers to be successful is to pay attention to two points: knowing oneself and knowing the other.

A bosom friend is to know your own products, company, and the advantages and disadvantages of all parties. Today, Huacheng Chuangzhi Foreign Trade Software mainly talks about what "knowing the other" means?

1. Whether the customer matches

When looking for customers, we should be targeted and pay attention to the degree of matching, so as not to lose money.

We will meet a variety of customers. What kind of customers are worth our time and energy to follow? We need to make a good analysis and classification in the early stage.

So before contacting customers, a very important step is customer background survey. You need to understand the customer's "past life and present life".

It includes not only the size and strength of his enterprise, but also his procurement cycle, corporate credit, and whether he has the right to purchase decisions.

We should pay attention to the strategy when doing customer back-talk, which can be started from the following aspects:

(1) Preliminary understanding of the website

Research the customer website, and sort out the brief introduction and important information, such as the products the customer is doing, the scale and the type of products.

(2) With the help of customs data

Find out whether the customer has import data, where to purchase, how to import, and what month the peak period is.

(3) Use social platforms

Further analysis of the customer's scale, product type and service scope can better determine whether it is your target customer.

It is understood that some AI foreign trade platforms in the industry that develop global customers, such as [Trade Seven], can automatically complete customer background information analysis, which is very intelligent and convenient.

2. How to break the ice for customers

First of all, we should contact the right people at the right time.

When following up with customers, many novices have a mistake: they feel that once they find the contact information of customers, they will be able to contact them.

This is impossible. In business, we should also pay attention to the balance between supply and demand.

If the customer does not need another supplier at the present stage, you may not be able to contact it just how you contact it.

In addition, we must find the right contact person. Sometimes when we contact several people in a company, we must clearly know the different positions of these people and their level relationships, so that we can focus on following up customers.

So after the back interview, if it is determined that it is the target customer, it is necessary to conduct in-depth analysis and establish a very complete customer file.

This will not only make you and your customers have endless topics to talk about, but also create valuable differentiated e-mails according to the situation.

Through linkedin, you can look at the customer's career, know what work the customer has done before, and chat with the customer.

Learn about the customer's interests, family background and religious beliefs by paying attention to the customer's Facebook. You can find relevant information first, and then chat with the customer after you have prepared relevant material.

Record the useful information in the customer file, so that you can draw a picture of the customer and follow up targeted. You will never have to worry about talking with the customer when you know this information.

Be familiar with customers, put words into their hearts, quickly improve trust, occupy a leading position in each stage of business negotiation and exchange, and guide the transaction!

3. Tips for making customers feel good

If we want to win the favor of customers, we need to really understand their needs.

Because different customers' needs will have different requirements for us, and the way we meet each other will also be different.

Correct the passive way of communication, take the initiative to provide the customer with solutions, select the best ones and offer attractive prices, and keep his heart first.

Customers are more willing to accept these two types of interruptions:

A Provide information and materials that are useful or beneficial to customers

B Be able to find topics of concern to customers

The content from the perspective of customer needs can more arouse customers' interest.

Huacheng Chuangzhi foreign trade software, a self-developed big data precision marketing platform, covers more than 3.2 million product information of more than 6 million potential purchasers in 193 countries and regions around the world, and provides two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles, medical devices, optical fiber and optical cables Laser and other various national economic industries, multiple modules can be switched at will, foreign trade mail can be sent to break the blockade, and inquiries can be answered without any omission. Huacheng Chuangzhi Foreign Trade Software has helped foreign trade enterprises effectively solve many customer acquisition and marketing problems. Huacheng Chuangzhi Foreign Trade Software allows foreign trade friends to do foreign trade easily.