General

The marketing innovation related to international trade under e-commerce mainly focuses on marketing, which is different from traditional trade methods. Specifically, the first is the innovation of marketing concepts. When conducting international trade marketing, we should actively use advanced marketing concepts such as integrated marketing, customized marketing, online and offline interactive marketing.

Secondly, innovate marketing methods. In the e-commerce environment, international trade marketing must make full use of the advantages of online marketing to publicize and promote product information through the Internet, media platforms, mobile phones and other channels. In the process of marketing, we should strengthen the interaction with customers and even competitors, and attract more customers to participate through diversified interactive ways. In a word, providing customers with better service and more perfect shopping experience is the eternal theme of international trade marketing.

Optimization of international logistics management

The international trade requirements under the e-commerce environment are becoming higher and more complex. Compared with the traditional logistics transportation mode, it is obviously unable to meet the increasingly frequent international trade and e-commerce needs. Therefore, only by constantly reforming and innovating the existing transportation mode and logistics system, and closely linking the warehousing, transportation, logistics and other links, can the transportation mode more adapt to the needs of e-commerce development. In the current e-commerce environment, the main management mode of international trade is still the internet-based integrated management system, which can greatly improve the transportation efficiency and reduce the inventory cost. Therefore, in the future development process, we must continue to innovate the mode of transportation, constantly improve the efficiency and speed of logistics transportation, so as to ensure that the goods arrive in the hands of customers in time and without damage, and realize the efficiency of logistics.

Implement diversified marketing strategy

According to relevant data, as of last year, China's export markets were mainly concentrated in the European Union, the United States, Japan and other countries. However, due to differences in culture, region, legal system and other aspects, countries are bound to experience a series of frictions in the process of export, which often lead to trade disputes, resulting in varying degrees of losses. Therefore, the implementation of diversification strategy can not only disperse market risks, but also avoid enterprises' excessive dependence on a certain country's market and increase export risks due to changes in the trade environment. Specifically, enterprises can actively explore emerging markets by consolidating their existing export markets and using e-commerce to be free from the constraints of time, space and time, such as expanding exports in Southeast Asia, and actively developing markets in Africa, Latin America, South America, the Middle East, Russia, and Eastern Europe. Through the implementation of diversified market strategy, further expand the scope of enterprises' exports, and then reduce the risks that may be caused by excessive market concentration.