General

Customs data refers to the bill of lading or customs declaration data of foreign countries, which can accurately display the export records of peers and the purchase records of target customers, and is one of the necessary tools for the daily work of foreign traders.

01 Analyze target market

If foreign trade enterprises are ready to open up new markets, they need to know which country has more demand and business opportunities.

Through customs data, you can intuitively understand the number of buyers, transaction times and import quantity of each country, and then master the market demand and market trend of this country, providing key information and valuable reference for foreign trade enterprises to make market decisions.

02 Insight into industry changes

Foreign trade enterprises can monitor supplier changes in target countries or regions through customs data.

When new suppliers continue to join in the industry and market, it indicates that the profit and demand of the industry and market may be large, thus attracting new participants.

However, for enterprises, it also means that the market competition is becoming more and more fierce. We should pay attention to adjusting the market strategy in time, so as to put ourselves in a favorable position in the competition.

03 Lock in competitors

Through continuous analysis of the consignor's name in the customs bill of lading, foreign trade enterprises can accurately know which peers are in their industry and how much supply they have.

Combined with search and mining, we can further analyze the types of enterprises, operating conditions and production scale of these competitors, so as to know ourselves and the other, so as to better understand their position and advantages in the industry and facilitate enterprises to formulate targeted market strategies.

04 Monitoring peer customers

Through customs data, foreign trade enterprises can continuously track and analyze the transaction records of competitors and master the procurement rules of their purchasers.

For example, how often to purchase, how many times a year, and how much to purchase each time, so as to recommend the appropriate products to the purchaser at the appropriate time, improve the success rate of signing the order, and quickly seize the market of competitors.

05 Positioning blue ocean customers

Although the purchasers in the customs data are accurate target customers, the competition is too fierce and there are too many.

In the face of such a situation, foreign traders may wish to change their thinking and study the nature of the buyers who buy their own products, so as to understand the overseas distribution mode and distribution channels of our products.

In this direction, we will find more blue ocean customers that have been fully explored by our peers through multiple channels such as search engines, social media, customer portraits, maps, brands, and yellow pages, so as to easily split the resources of accurate customers.

06 Consolidate existing customers

Customers may have many suppliers. Using customs data, foreign trade enterprises can track and analyze the transaction records of existing customers and understand the supply sources and supply conditions of customers other than their own enterprises.

Through comparative analysis with these competitors, we can understand our own strengths and weaknesses, so as to find a breakthrough, further consolidate the cooperation relationship and expand the order share.

07 Revitalize old customers

If the old customers who have cooperated with each other for many times are ripped off by their peers, the new suppliers and transaction records can be queried through the customs data.

This information can help to objectively analyze the reasons for customers to transfer orders, find out the problems in their own products, prices, communication, delivery dates and other links, and make targeted improvements and adjustments, so as to win the recognition of customers, renew orders and cooperation.