General

The main obstacles for SMEs to develop international markets are channel development and overseas marketing. Today, Xiao Zhijun will share with you the specific steps for small factories to receive foreign trade orders and develop overseas markets.

1、 Preliminary work.

Options. Good products are very important. If you want to expand overseas markets, you can't do without the quality of the products themselves.

Independent website. Have an independent website that you can fully master and take it as the main marketing position. No matter how small an individual can have its own brand, let alone a factory? The website should be optimized according to the target market country as much as possible, such as language, display method, etc., and should be biased towards the browsing preferences of target customers as much as possible. Customers mainly learn about your products through the website. If you can't do the website well, how can you convince customers that your products are good?

Keep the website updated. At least you should be able to search your website in Google.

Understand the market. Looking at what products are needed in the market, it is best to find market vacancies in time. If not, it is also a strategy to catch up quickly after the new products are launched. We should be able to provide information to customers in time to see when they need it.

2、 Establish purchaser channels.

Be familiar with your own products. Try to master some knowledge of the product as much as possible, such as product price, quality, use method, product characteristics, after-sales service, product delivery date, delivery method, price and payment method, production materials and production process. At the same time, you should learn more about the products of the same industry and master as much industry information as possible, which can help you overcome the difficulties in business work.

How to find a buyer? After the website is optimized, customers will naturally come to inquire about it. At the same time, we should make more use of social media and foreign trade platforms for promotion. In addition, you can also search the information of global buyers through Google Maps, without limiting the search of product industry.

It takes courage to find specific buyers, dare to take the first step, and have confidence in their own products. As long as you have a good grasp of product information, it is not difficult for even the purchaser to contact you.

Find an old hand. The old hands here refer to the old hands in the foreign trade industry. They have more or less mastered the resources of some sales channels. It doesn't matter to get their resources and avoid the pitfalls they have fallen into, even if it is "paying tuition fees". At the same time, we should also become qualified foreign trade marketing personnel as soon as possible by absorbing and learning their experience. If a small factory wants to open up overseas markets, it must not place all its hopes on salesmen.

Let the purchaser introduce the purchaser. When you have a good relationship with the buyer and become a real friend with the buyer, the buyer will be happy to introduce your advantages to his friend.

After completing the above steps, you should have accumulated some sales channels. At this point, we can focus on the specific business and the relationship between peers. The products produced by your own factory can't meet the whole time, so when you can't meet the purchaser - if your price is too high and the purchaser can't accept it, you can find a manufacturer that produces products similar to yours and more in line with the purchaser's requirements, and introduce the purchaser to him. Of course, when the factory cannot meet the requirements of the purchaser, it will also introduce the purchaser to you. This is a good way of mutual benefit.

Communicate with buyers more. Good communication is an important prerequisite for success. If a new buyer comes to ask about the product, but you can't give a timely response, it is likely to lose a buyer who may maintain a long-term cooperative relationship later. There is time difference in communication with overseas customers, and communication is relatively inconvenient.

The heat of the market is that one person and one company can't do it. In the case of competitors, they can work together to improve the market scale.

This is the introduction of how small factories receive foreign trade orders. In fact, it is very hard to find foreign orders in the early stage. It needs online channel development and offline resource accumulation. Try and work hard. Opportunities are all tried out. Try more, and you will become an expert. If you want to do foreign trade easily, you can also try the Huacheng foreign trade software tool. The big data precision marketing platform independently developed by Huacheng Chuangzhi foreign trade software covers more than 3.2 million product information of more than 6 million potential purchasers in 193 countries and regions around the world, and provides two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, It involves various national economic industries such as chemical industry, machinery, automobile, medical equipment, optical fiber and optical cable, laser and so on. Multiple modules can be switched at will. Foreign trade mail can be sent to break the blockade, and inquiries can be answered without omission. Huacheng Chuangzhi Foreign Trade Software has helped foreign trade enterprises effectively solve many customer acquisition and marketing problems. Huacheng Chuangzhi Foreign Trade Software has made it easy for foreign trade friends to do foreign trade.