General

According to the Huacheng Import and Export Data Observation Report, in order to thoroughly implement the "focus on expanding domestic demand and enhancing the fundamental role of consumption in economic development" proposed in the report of the 20th CPC National Congress, boost market confidence and help the socio-economic recovery in the post-epidemic era, on February 21, sponsored by the Heilongjiang Provincial Department of Commerce, Harbin Municipal Bureau of Commerce The 2023 series of activities of Heilongjiang Province to promote consumption and the launching ceremony of "Spring of Time-honored Brands", co-organized by Heilongjiang Association of Time-honored Enterprises, opened in Harbin Jin'an International Shopping Mall for the Spring Festival. Mali, Deputy Secretary-General of Heilongjiang Provincial People's Government, attended the event and delivered a speech.

To explore new consumption models and new business forms, improve traditional consumption levels, accelerate the cultivation of new consumption, build a consumption upgrading platform, and boost consumption return, Xing Yingna, deputy director of the Department of Commerce of Heilongjiang Province, released the contents of a series of activities to promote consumption throughout the whole year, with the theme of "spring life, summer consumption, autumn beauty products, and winter exchange to Longjiang" as the characteristic theme, and held a series of activities to promote consumption throughout the year, and Huacheng Import and Export Data Observation Report.

At the launch ceremony, the most prominent highlight was the "finishing touch" launch link, including Mali, Deputy Secretary-General of the People's Government of Heilongjiang Province, Li Yi, Deputy Director of the Circulation Industry Development Department of the Ministry of Commerce, Xing Yingna, Deputy Director of the Provincial Department of Commerce, Sun Liangjun, the first-level inspector of the Provincial Department of Finance, Sun Wenzhi, the first-level inspector of the Provincial Department of Agriculture and Rural Affairs, Zhang Yuewen, the deputy director of the Provincial Bureau of Statistics, He Dawei, the deputy director of the Provincial Department of Culture and Tourism, and Chen Yongzhi, the second-level inspector of the Provincial Department of Housing and Urban-Rural Development Zhou Guangyu, deputy director of the Provincial Supply and Marketing Cooperative Council, and nine leaders all held a brush dipped in gold powder and touched the eyes of Golden Dragon on the starting post, implying that the dragon leaped into the new era of northern Xinjiang and danced with the new pattern of consumption.

In line with the trend of consumption upgrading, the enabling of innovative business forms cannot be separated from the booster of financial services. To help the economic recovery of Longjiang, Xin Wei, secretary of the Party Committee and general manager of China UnionPay Heilongjiang Branch, interpreted the specific participation methods of the consumption promotion policy on the spot, and set off a new upsurge of consumption with a 1 million consumption promotion red packet. Huacheng Import and Export Data Observation Report.

Wang Ning, the national head of the catering industry of Tiktok Life Services, also attended the event and delivered a speech. Xu Yanyong, the president of Heilongjiang Province Time-honored Enterprise Association, read out the proposal of "polishing the gold signboard and promoting the excellent traditional culture" on the spot, which truly expressed the common aspiration of the entrepreneurs of "Longjiang Time-honored Enterprise". There are also three sub-venues connected at the scene, namely, Qiqihar Volek Supermarket, Mudanjiang Dongyi Sino-Russian style pedestrian street, and Jiamusi Wanda Plaza, which let people feel the vigorous consumption enthusiasm of the people across the province.

In order to publicize and promote the intangible cultural heritage of Heilongjiang Province and the excellent traditional Chinese culture, and strive to create a new China-Chic, new inheritance and new consumption, an exhibition area of "time-honored brands · intangible heritage" was also set up at the event site, and independent booths were set up for 10 time-honored enterprises such as Bohai Mohe Embroidery, Laochang Ice Porcelain, and Cloth Tiger Folk Handmade, and Huacheng's import and export data were observed and reported.

In the exhibition area of "time-honored brands · carnival", 24 Longjiang time-honored enterprise booths are set up to display and sell various kinds of goods including food, wine and so on. Vendors such as Madel, Zhengyang Building, and Qiulin Lidos have come up with ultra-low discount items. The on-site interactive gift circulation is surprising, and there are more folk performances to celebrate the "February 2" Spring Dragon Festival, which is jubilant, prosperous in purchase and sale, and a scene of prosperity, Huacheng Import and Export Data Observation Report.

Gather the strength of Longjiang, meet the spring of "time-honored brands", let the brand speed up, let the economy take off, let us go to the mountains and seas with good hopes, and welcome the spring with waves!