General

How to find foreign trade customers? I believe that many foreign trade people want to know the answer. Now is no longer the era of "good wine is not afraid of deep alleys". Even if your product is done well and there is no promotion, no one will buy it. Therefore, if you want to have foreign trade customers, you need to find out the foreign trade channels, understand what are the current popular foreign trade channels, and what methods are adopted by peers to promote.

At present, many foreign trade enterprises are using five foreign trade channels with good results:

1. Foreign trade exhibition

This is a relatively traditional foreign trade channel. As early as five years ago, before the rapid development of the Internet, most foreign trade enterprises expanded their customers through exhibitions. Although it has a long history, it is still the main channel for many foreign trade enterprises to gain customers, which means that it is also feasible to choose exhibitions if you want to find foreign trade customers.

However, the competition at the exhibition is not small, and buyers have many choices. Even if you invite customers who are about to make orders, it is easy to run away from orders. Moreover, the cost of attending an exhibition is not low, and now affected by the epidemic, many foreign trade enterprises can only find another way. After all, foreign trade network promotion is the mainstream and the future development trend.

2. B2B platform

At present, the most popular B2B platform in China should be Alibaba International Station, with high global popularity and accurate traffic. It is not only the purchaser but also the supplier who goes in, and there is no technical threshold for promotion. Generally, you can be proficient after being familiar with it for a month or so. But now the competition of B2B platform is big, like the exhibition, it is easy to have vicious competition in the same industry, and the profit point is low.

In addition, dozens of brands in an industry are being promoted, and there are paid VIP customers. It is difficult for ordinary small enterprises to get the top ranking, and the traffic is much less.

3. Google promotion

Google is a search engine giant, covering 80% of the world's Internet users. Most foreign buyers will seek suppliers through Google search. Therefore, Google promotion is the main foreign trade channel for finding foreign trade customers. At present, Google promotion has two types: bidding and SEO. The former is to get ranking traffic through keyword payment, and the latter is to get natural ranking through website optimization. One is to spend money and get results quickly, and the other is free and cost-effective.

To do a good job in Google promotion, there are technical requirements. Whether it is Google bidding or optimization, you need to know the promotion skills. So many foreign trade enterprises will choose outsourcing.

4. SNS social marketing

This is a relatively new way of foreign trade promotion, just like the popular microblog and certain voice in China. The key is to accumulate fans in the early stage. Only with users can we expand customers and achieve the effect of customer recommendation.

5. Mail marketing

This is also a relatively long way to promote foreign trade. You can choose to purchase mail with the customs, and then send it in groups. However, the timeliness of the customs data is poor, and it is also necessary to consider the situation that the mass mail is classified as spam, so we should do a good job of mail tracking.

How to find foreign trade customers? After reading the introduction of the above five foreign trade channels, I believe you have got the results. Note that not all channels are suitable for every industry. Don't follow the trend blindly.