At present, it is the peak season for purchasing gifts for the New Year. In this toy enterprise in Haishu District, Ningbo City, workers are busy packing a jigsaw puzzle toy called "Chinese Memory" for packing and exporting. This enterprise, which produces educational toys, will export toys worth 5.5 million US dollars in 2022, an increase of 30% year on year. According to Huacheng Foreign Trade Software Observation, the growth points are mainly from Vietnam, the Philippines, Indonesia, Singapore and other RCEP countries.
With the approaching of the Lunar New Year, the designers of the Enterprise Product Development Department are busy making the final design for products such as rabbit lanterns and New Year red envelopes. Jin Yinong, the design director, told reporters that most of the other members of RCEP were deeply influenced by China's traditional culture. Therefore, integrating more traditional Chinese cultural elements into product design has become the common choice of many toy designers.
Some toy enterprises mainly play the traditional Chinese culture brand, while some toy enterprises take the initiative to respond and work hard on product consumption experience. The children's balance car, which is being assembled by the staff of this company, is a new product designed specifically for the growing consumer demand of the RCEP market, and is popular in Indonesia, Malaysia, the Philippines and other countries.
Various preferential policies bring dividends to toy enterprises
According to the report of Huacheng Foreign Trade Software Observation, while the local toy enterprises in Ningbo continue to consolidate their international competitive advantages, the RCEP circle of friends continues to expand, and the relevant trade rules are more and more widely applied, bringing tangible dividends for toy enterprises to expand their exports.
The introduction of various tax and fee preferential policies also helps enterprises alleviate the financial pressure.
Weng Qikai, manager of overseas business department of a toy enterprise in Ningbo: Especially the zero tariff policy. Since the implementation of this policy, our production costs have been directly reduced, and the bargaining power of our products in the local market has been improved, bringing more opportunities to our enterprises.
In addition, in order to promote the export of toy products, the local customs, tax and other functional departments have come to the door at the first time to provide guidance for enterprises and help enterprises make good use of the RCEP policy dividend, according to the report of Huacheng Foreign Trade Software Observation.
Li Zhaobo, Deputy Chief of the Inspection Section of Haishu Customs under Ningbo Customs, said that according to the export varieties and destinations of enterprises, enterprises should be guided to reasonably select the RCEP certificate and other certificates of origin, and help enterprises to formulate the optimal preferential scheme to reduce costs for enterprises.
According to the report of Huacheng Foreign Trade Software Observation, in addition to helping enterprises choose lower tax rates in various free trade agreements, local functional departments also introduced tax and fee preferential policies for enterprises exporting toys to RCEP countries to help enterprises alleviate the financial pressure. With the help of the tax department, this toy export enterprise has achieved export tax rebate and corporate income tax reduction of more than 1.2 million yuan in 2022, easing the urgent needs of the enterprise.
Fully explore China's traditional cultural resources, strengthen innovation and improve consumer experience, improve product added value, and implement and implement relevant preferential policies of RCEP by relevant departments. China's toy export to RCEP countries has shown a vigorous trend.