Gifts / Sports & Toys

How to do a good job in social media marketing when pet products go to sea? With the development of modern cognitive view and economic level, keeping pets has become the choice of most families. Pet owners also pay more attention to the choice of pet daily necessities, and more people regard pets as children. The pet economy is still growing, which is undoubtedly a huge business opportunity for cross-border sellers. How to do social media marketing well?

Most foreign pet owners share pet related interesting stories on social media every day, which is very popular among netizens. Social media marketing provides pet related pictures and texts, as well as huge video traffic support.

1. Social media analysis

According to the survey, popular social media in Europe and America include YouTube, Facebook, Instagram, TikTok, etc.

In the United States, 92% of people use YouTube and Facebook, 86% use TikTok, 88% use Instagram, and 84% use Twitter. With the development trend of social media marketing, shopping, product advertising and other related functions appear on popular social platforms.

As an emerging social media, TikTok is popular with many foreign teenagers. Users of the platform like to share lovely pet time, interesting pets, pet feeding and other videos, and have a large number of pet bloggers. Sellers should pay attention to the trend of pet products on social platforms, and also achieve good traffic and social media marketing results.

2. How to use marketing

The seller can publish pet sharing on social media, bring hot topics, attract traffic and interested users. For example, interesting cartoon pictures and texts, daily feeding videos of the excrement removal officer, and so on.

Find relevant pet bloggers, publish soft implant ads, or find famous online celebrities to broadcast pet products.

With the help of festival or public welfare activities marketing, such as stray animal rescue, Halloween, Christmas, etc., do promotional activities to stimulate consumers' shopping desire.

The seller needs to pay special attention to that, although the shopping habits in foreign countries are also on rest days and after work, the use of social media to attract traffic should be combined with local jet lag for product promotion.

In the trend of exquisite pet raising, "pooping officials" pay more and more attention to the care of pets, and the "pet economy" will continue to heat up. Cross-border sellers of pet track should seize the wind.