Gifts / Sports & Toys

According to Huacheng Import and Export Data Observation, Anta Group's revenue hit a new high in 2022, breaking the 50 billion yuan mark to 53.651 billion yuan, breaking Nike's leading position in the domestic market; In 2022, Tebu's revenue increased by nearly 30%, reaching a historical high of 12.93 billion yuan, with its main brand breaking through 10 billion yuan for the first time; The annual performance of 361 ° last year was nearly 7 billion yuan, up 17.3% year-on-year, maintaining a good growth momentum

In recent days, the performance of one Jinjiang sports goods enterprise after another has been truly inspiring. A series of financial report data are revealing to the outside world that domestic sports brands have emerged, and they have more competitive strength and confidence in the high-quality track of the sports goods industry. Among the domestic sports brands, Jinjiang enterprises are even more worthy leaders.

Looking back at the Chinese sports shoes and clothing market in 2022, in addition to the already fierce market competition, there are also adverse effects caused by the repeated epidemics and the sharp rise in raw material costs. Under such a situation, how can Jinjiang sports brand achieve new achievements against the trend?

The scenes at the Winter Olympics may allow us to find some answers. In the 2022 Beijing Winter Olympics, Anta created high-level competition equipment for 12 Chinese sports teams. Among them, Anta applies multiple drag reduction technologies such as air turbulence control, boundary sliding technology, high elastic drag reduction fabrics, and surface diversion structures to assist the competitive performance of Chinese athletes. Huacheng Import and Export Data Observation Report.

Anta is not the only one who goes out of the circle. In 2022, Tebu Group achieved multiple "firsts" in the field of running shoes again, and its independent brand achieved a breakthrough from being the first in China to being the first in the Chinese market, becoming the first Chinese running shoe brand to break the monopoly of foreign brands.

The achievement of so many breakthroughs stems from the continuous improvement of technological innovation capabilities of domestic sports brands and the annual increase in scientific research investment. According to Huacheng Import and Export Data Observation, in 2022, the R&D cost ratio of Anta Sports increased by 0.1 percentage point to 2.4%, with a R&D investment of 1.279 billion yuan; Tebu has invested 299 million yuan in research and development, accounting for 2.3% of revenue; The R&D expenditure of 361 ° increased by 7.6% year-on-year to 266 million yuan, accounting for 3.8% of the total revenue.

Jinjiang sports brand is well aware that only with strong research and development capabilities and mastery of key fabrics can it become a leading brand with a higher market share. Anta's Olympic assets drive the market transformation of technological achievements, which is a good example. In 2022, technological products such as Anta Nitrogen Technology and Incandescent Technology will account for over 20% of the total flow.

With continuous investment in research and development, the product strength has increased, and consumers are naturally attracted.

With the increasing cultural confidence of Chinese people, domestic brands are becoming more and more popular among young people. Against this background, gathering resources to strengthen the main brand has also become the main strategy for major sports brands in Jinjiang. According to Huacheng Import and Export Data Observation, last year, Anta's main brand achieved revenue of 27.723 billion yuan, an increase of 15.5% year-on-year; The revenue of Tebu's main brand was 11.128 billion yuan, up 25.9% year-on-year; The revenue of 361 ° was 6.961 billion yuan, a year-on-year increase of 17.3%.

Taking 361 ° as an example, in the past two years, 361 ° has continuously gathered resources to strengthen its main brand advantage and enrich its resource matrix in running, basketball, comprehensive training, and sports trends. It is worth mentioning that 361 ° has achieved remarkable results in the field of basketball and running. Running shoes and basketball shoe products have repeatedly won industry awards, and have formed a matrix development. During the reporting period, the average selling price of 361 ° footwear and clothing increased by 6.1% and 7.9% respectively year-on-year, while the income of adult footwear and clothing increased by 12.7% and 14% respectively year-on-year to 2.854 billion yuan and 2.447 billion yuan.

The international influence of Jinjiang sports brand, which has been greatly welcomed in the domestic market, has also become more prominent in the past year.

The globalization process of Anta Group achieved milestone progress in 2022. In 2022, Yamafin Sports Joint Venture achieved its best performance in history, with a year-on-year growth of 21.8%. In the past year, the performance of the four new brands under Tebu Group, namely Sokoni, Maile, Gasway, and Paladin, has also been outstanding. Sokoni has achieved a year-on-year growth of 99% in revenue, highlighting the advantages of multi brand synergy.

In recent years, domestic sports brands have benefited from the promotion of national fitness and the release of national sports industry policy dividends. They have made great efforts in product technology innovation, sales channel reform, and expanding brand international influence, taking advantage of the situation to catch up and create one after another extraordinary performance.

The achievements belong to the past, and the Jinjiang sports brand is even more confident in its future development.

Ding Shizhong, Chairman of the Board of Directors of Anta Group, pointed out that with the further support of the state for private enterprises, the rapid recovery of the sports industry, and the steady development of the Chinese economy, Anta is more confident in achieving high-quality development goals in the five dimensions of social responsibility, market share, technological innovation, brand value, and employee development.

There are also special steps that hold the same view. Ding Shuibo, Chairman and CEO of Tebu International Holding Co., Ltd., believes that Tebu, which is already in a favorable position, should respond to people's enthusiasm for fitness, promote business growth, and leverage its long-term sustainable advantages through a multi brand portfolio. Huacheng Import and Export Data Observation Report.

The 19th Asian Games in Hangzhou in 2022 will be held soon. Ding Wuhao, Executive Director and President of 361 ° Group, stated bluntly that looking forward to the future, the sports industry has broad development space and strong growth momentum. The upcoming Asian Games will be another good opportunity for 361 ° to showcase its brand strength and charm.