Gifts / Sports & Toys

How to do well in social media marketing for pet products going overseas? With the development of modern cognitive perspectives and economic levels, keeping pets has become a choice for most families, and pet owners are also paying more attention to the choice of daily necessities for pets, with more people treating pets as children. The pet economy is still gradually growing, which is undoubtedly a huge business opportunity for cross-border sellers. So how to do a good job in social media marketing?

Most foreign pet owners share interesting pet related stories on social media every day, which is very popular among netizens. Social media marketing provides pet related images and text, as well as huge video traffic support.

1. Social media analysis

According to a survey, popular social media platforms in Europe and America include YouTube, Facebook, Instagram, TikTok, and more.

In the United States, 92% of people use YouTube and Facebook, 86% use TikTok, 88% use Instagram, and 84% use Twitter. With the development trend of social media marketing, related functions such as shopping and product advertising implantation have emerged on popular social platforms.

TikTok, as an emerging social media, is popular among many foreign youth users. Users of this platform enjoy sharing cute pet time, interesting pets, pet feeding, and other videos, and have a large number of pet bloggers. Sellers should pay attention to the trend of pet products on social media platforms, which can also achieve good traffic and social media marketing results.

2. How to Utilize Marketing

Sellers can post pet sharing on social media, bringing hot topics, attracting traffic, and interested users. For example, interesting manga graphics and text, daily feeding videos of fecal shoveling officials, and so on.

Find relevant pet bloggers, post soft implant advertisements, or search for well-known online celebrities to live stream pet products.

Utilize holiday or public welfare marketing activities, such as animal rescue, Halloween, Christmas, etc., to create promotional activities and stimulate consumers' shopping desire.

Sellers should pay special attention to the fact that although shopping habits in foreign countries are also on rest days and after work, using social media to attract traffic should be combined with local time differences for product promotion.

In the trend of exquisite pet care, "pooping officials" are increasingly valuing the care of pets, and the "pet economy" will continue to heat up. Cross border sellers of pet tracks need to seize the wind.