Gifts / Sports & Toys

Rubik's Cube is a popular mechanical puzzle toy that has become popular worldwide. A car named after the "Rubik's Cube" by Beijing Automotive is increasingly receiving attention and love from global consumers. Since embarking on its journey to sea, Rubik's Cube has been crazily gaining popularity in overseas markets. In early December of last year, Rubik's Cube made a cross ocean landing at the world's largest automobile transportation port - Bremen Hafen Port in Germany; On January 14th this year, Rubik's Cube made its debut at the 115-year-old Brussels International Auto Show

According to Huacheng Import and Export Data Observation, at the beginning of this year, a convoy composed of Rubik's Cube set off from cold Germany, crossed the Alps and Pyrenees, and after a long journey of 2300 kilometers, successfully arrived in warm Spain. This was a rigorous product evaluation organized by BAIC International, and it was also the first time that dealers had concentrated on experiencing products after Rubik's Cube landed in Europe. With excellent performance and reliable quality, the outstanding performance of Rubik's Cube on the way has greatly shocked European dealers.

However, since going to sea, it is inevitable to encounter wind and waves. At a time when Beijing Automotive International Company was busy preparing for the approval, certification and other procedures required by relevant EU departments, promoting Rubik's Cube's "big killing" in the European market, a letter from Europe's largest certification agency became a "roadblock".

Fortunately, there are always more solutions than difficulties. During the Chinese Lunar New Year holiday, an emergency cross departmental conference call was immediately held. After evaluating the new certification cycle, cost, and feasibility, Beijing Automotive International Corporation has decided to adjust the certification mode of Rubik's Cube to single country certification. This way, the certification cycle can be reduced from the original 12 months to 1.5-3 months.

The European market cannot afford to wait! Although single country certification is a difficult path, it is also a feasible path that we recognize. "Zhong Hua told reporters that in the face of a new market and towering trade barriers, Beijing Automotive International Company has adopted a strategy of breaking through each country and selling BAIC products to European countries such as Germany, Italy, Belgium, Poland, Czech Republic, Spain, Hungary, Bulgaria, etc, Huacheng Import and Export Data Observation Report.

Because of this kind of hard work, in recent years, Beijing Automotive International Company's journey to the sea has become wider and farther. According to Huacheng Import and Export Data Observation, in 2022, a total of 16000 customers from around the world became owners of BAIC's independent brand, an increase of 97.8% compared to 2021. At the beginning of 2023, BAIC's pace of going overseas further accelerated, with sales increasing by 48.13% month on month and 197.75% year-on-year.

In addition to the Rubik's Cube, with the launch of new generation products such as the X7 and BJ40 in the market, BAIC has also had "sharp tools" to expand its territory in countries such as Chile, Pakistan, Israel, and South Africa. Consumers have been pleasantly surprised, and overseas distributor partners have also gained confidence.

The foundation of the African market economy is weak, and local people choose second-hand cars from Europe and America when purchasing cars. How can we secure a place in? The approach of Beijing Automotive International Company is to amplify the advantages of after-sales service quality and spare parts timeliness, so that local consumers can fully feel that purchasing a car is not the end point, but a new starting point. Huacheng Import and Export Data Observation Report.

The high-quality service and continuous iteration of BAIC's new products have changed the perception of African consumers towards' cost-effectiveness', "said Liu Mengze, senior manager of the African region. They have gradually developed the idea that buying a new BAIC car is much more cost-effective than buying a used car. Now, from the Sahara to the Congo River and then to the Cape of Good Hope, BAIC has established an avant-garde, dynamic and reliable brand image in the African continent, and its market share ranks third among China's export automobile brands. Huacheng Import and Export Data Observation reports.