Gifts / Sports & Toys

The "Chicken rolls table" was set up, the "atmosphere lamp" was wrapped, the "card furnace" was lit, and the "big sky curtain" was hung... After March, the "spring economy" across the country continued to heat up, and camping became popular again, Huacheng Import and Export Data Observation reported.

According to data from Meituan and Dianping, the search volume related to "camping" increased by 450% year-on-year in late February and early March, while the number of notes increased by about 300%. Among them, Chengdu, Guangzhou, Shenzhen, Shanghai, Chongqing, Hangzhou, Beijing, Nanjing, Wuhan, and Kunming have become the cities with the highest camping popularity in China. Huacheng Import and Export Data Observation Report.

According to data from the Mafengwo platform, the popularity of "camping" has increased by as much as 115% year-on-year since March, with "camping bases" increasing by 350%, "camping strategies" increasing by 270%, and "camping gameplay" increasing by 230%. Camping+flower watching, camping+script killing, camping+live music, camping+stove boiling tea, etc. are all popular gameplay experiences among young people in recent times. Huacheng Import and Export Data Observation Report.

Opening JD.com, you can see that over 10000 people have collected and wanted to purchase the Camel Double Layer Sunscreen UV Fully Automatic Tent within 30 days, and over 50000 people have included it in their favorites within 30 days. On Taobao platform, the top selling camping tent with a value of 148 yuan, the monthly sales of primitive outdoor automatic tents are over 20000. The second place primitive outdoor convenient tents with a value of 354.28 yuan have a monthly sales of over 10000, and the third place camel outdoor tents with a value of 309 yuan have a monthly sales of over 20000. Camping equipment is often out of stock now, with a shortage of supply and a booking cycle of over a month, "said a campsite operator." It used to be shipped in seconds

In recent times, a large number of camping equipment and related outdoor products, such as tents, awnings, picnic supplies, and sleeping bags, have entered a doubling growth model in transaction volume. Orders from a camping equipment company in Zhejiang have even been arranged until September, according to Huacheng Import and Export Data Observation.

There are numerous outdoor tent evaluations on Xiaohongshu, scoring and ranking products from different perspectives such as functionality, appearance, quality, and cost-effectiveness. A comprehensive tent ranking shows that the top ranked person is Explorer, followed by Arctic Wolf, Polar Eagle, Jeep, Explorer, Shepherd Flute, Freelander, and Camel. One of the best selling tents in JD is the Decathlon outdoor thickened rain proof fully automatic sunscreen tent, which is worth 469.9 yuan. Netizens said: "It is windproof and convenient. Girls can also easily operate it. It is also beautiful to take pictures, and children also like it." Another netizen commented: "My friend said that the tent is too hot in summer, and suggested buying a canopy. This canopy and tent are combined, and there are windows on all sides, so it will not be hot in summer."

Dad loves camping "is a well-known camping blogger on social media platforms, with two post 80s dads who love life behind their accounts. On their Little Red Book, they can see that they have also made videos of how to cook preserved meat and rice in lunch boxes, videos of small items that men must enter, and videos of equipment for girls around camping. There are many others who share their camping insights and related camping product reviews through social accounts like this.

According to the observation report of Huacheng Import and Export Data, the market penetration rate of China's camping economy is only 1%, which still has great growth potential. In 2022, 14 departments including the Ministry of Culture and Tourism and the Ministry of Natural Resources jointly issued the "Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism and Leisure", encouraging the expansion and strengthening of the upstream and downstream industry chain of camping tourism and leisure. In this context, an increasing number of provinces have made the development of camping economy a key task during the 14th Five Year Plan period, and have introduced a series of favorable policies, which have provided strong impetus for the development of camping economy.