Gifts / Sports & Toys

According to Huacheng Import and Export Data Observation, Anta Group's revenue reached a new high in 2022, breaking the 50 billion yuan mark and reaching 53.651 billion yuan, breaking Nike's leading position in the domestic market; In 2022, Tebu's revenue increased by nearly 30%, reaching a historical high of 12.93 billion yuan, with its main brand breaking through 10 billion yuan for the first time; Last year, the annual performance of 361 ° reached nearly 7 billion yuan, a year-on-year increase of 17.3%, maintaining a good growth momentum

In recent days, the "booming" performance of Jinjiang sports goods enterprises one after another is truly inspiring. A series of financial report data are revealing to the outside world that domestic sports brands have risen and have more competitive strength and confidence in the high-quality track of the sports goods industry. And in the army of domestic sports brands, Jinjiang Enterprise is a well-deserved leader.

Looking back at the Chinese sports footwear and clothing market in 2022, in addition to the already fierce market competition, there are also adverse effects brought about by the repeated epidemic and the significant increase in raw material costs. In this situation, how can Jinjiang sports brand achieve better results against the trend?

The scenes at the Winter Olympics may help us find some answers. At the 2022 Beijing Winter Olympics, Anta created high-level competition equipment for 12 Chinese sports teams. Among them, Anta applies multiple drag reduction technologies such as air turbulence control, boundary sliding technology, high elastic drag reducing fabrics, and surface diversion structures to assist the competitive performance of Chinese athletes. Huacheng Import and Export Data Observation Report.

Out of the loop, not only Anta. In 2022, Tebu Group once again achieved multiple "firsts" in the field of running shoes, and its independent brand achieved a breakthrough from being the first in China to be the first in the Chinese market, becoming the first Chinese running shoe brand to break the monopoly of foreign brands.

The achievement of so many breakthroughs stems from the continuous improvement of domestic sports brands' technological innovation capabilities and the increasing scientific research investment year by year. According to Huacheng Import and Export Data Observation, in 2022, the R&D cost ratio of Anta Sports increased by 0.1 percentage points to 2.4%, with a R&D investment of 1.279 billion yuan; Tebu has invested 299 million yuan in research and development, accounting for 2.3% of revenue; The R&D expenditure of 361 ° increased by 7.6% year-on-year to 266 million yuan, accounting for 3.8% of total revenue.

Jinjiang Sports brand is well aware that with strong research and development capabilities and mastery of key fabrics, it can become a leading brand with higher market share. Anta's Olympic assets drive the market transformation of technological achievements, which is a good proof. In 2022, technology products such as Anta Nitrogen Technology and Incandescent Technology accounted for over 20% of the total flow.

With continuous investment in research and development, the product strength has increased, and consumers are naturally attracted.

With the increasing cultural confidence of Chinese people, domestic brands are becoming more and more popular among young people. Against this backdrop, gathering resources to strengthen the main brand has also become the main strategy for major sports brands in Jinjiang. According to Huacheng Import and Export Data Observation, last year, Anta's main brand achieved revenue of 27.723 billion yuan, a year-on-year increase of 15.5%; The revenue of Tebu's main brand was 11.128 billion yuan, a year-on-year increase of 25.9%; The revenue of 361 ° was 6.961 billion yuan, a year-on-year increase of 17.3%.

Taking 361 ° as an example, in the past two years, 361 ° has continuously gathered resources to strengthen its main brand advantage and enrich its resource matrix in running, basketball, comprehensive training, and sports trends. It is worth mentioning that 361 ° has achieved remarkable results in the field of basketball and running, with running shoes and basketball shoe products winning industry awards and forming a matrix development. During the reporting period, the average selling prices of 361 ° footwear and clothing increased by 6.1% and 7.9% year-on-year, respectively. The revenue of adult footwear and clothing increased by 12.7% and 14% year-on-year, respectively, to 2.854 billion yuan and 2.447 billion yuan.

The international influence of Jinjiang Sports brand, which is highly popular in the domestic market, has also become more prominent in the past year.

The globalization process of Anta Group achieved milestone progress in 2022. In 2022, Yamafin Sports Joint Venture achieved its best performance in history, with a year-on-year increase of 21.8%. In the past year, the performance of the four new brands under Tebu Group, namely Sokoni, Maile, Gasway, and Paladin, has also been very outstanding. Sokoni has achieved a year-on-year growth of 99% in revenue, highlighting the advantages of multi brand synergy.

In recent years, domestic sports brands have benefited from the promotion of national fitness and the release of national sports industry policy dividends. They have made efforts in various aspects such as product technology innovation, sales channel reform, and expanding brand international influence, taking advantage of the situation to catch up and create one extraordinary performance after another.

The achievements belong to the past, and the Jinjiang sports brand has full confidence in its future development.

Ding Shizhong, Chairman of the Board of Directors of Anta Group, pointed out that with further support from the government for private enterprises, the rapid recovery of the sports industry, and the stable development of the Chinese economy, Anta is more confident in achieving high-quality development goals in five dimensions: social responsibility, market share, technological innovation, brand value, and employee development.

Those who hold the same viewpoint also have special measures. Ding Shuibo, Chairman and CEO of Tebu International Holdings Co., Ltd., believes that Tebu, which is already in a favorable position, should respond to people's enthusiasm for fitness, promote business growth, and leverage long-term sustainable advantages through a multi brand combination. Huacheng Import and Export Data Observation Report.

The 19th Asian Games in Hangzhou in 2022 will be held soon. Ding Wuhao, Executive Director and President of 361 ° Group, bluntly stated that looking forward to the future, the sports industry has broad development space and strong growth momentum. The upcoming Asian Games will be another great opportunity for 361 ° to showcase its brand strength and charm.