Gifts / Sports & Toys

According to Huacheng Import and Export Data Observation, at the 3rd China (Guangzhou) Sports Industry Innovation Conference recently held, Wang Ping, Deputy Director of the Sports Equipment Center of the General Administration of Sport of the People's Republic of China, told reporters that since the beginning of this year, the sports market has rapidly recovered, and various sports events and activities have been actively held in various regions. Sports consumption has grown rapidly, and the sports industry is releasing vitality and strong vitality, ushering in a new peak of development.

According to Huacheng Import and Export Data Observation, the scale of sports consumption among Chinese residents has increased from 1 trillion yuan at the end of the 12th Five Year Plan period to 1.8 trillion yuan at the end of the 13th Five Year Plan period. The 14th Five Year Plan for Sports Development proposes that the proportion of added value of China's sports industry to GDP will increase from 1.06% in 2020 to 2% by 2035, indicating broad prospects for industry development.

In terms of the development of the sports industry, the relevant person in charge of Guangzhou Shuangyu Sports Goods Group Co., Ltd. (hereinafter referred to as "Shuangyu Group") stated in an interview with reporters that Shuangyu Group has launched "sports+" services, exploring the introduction of international high-end events, sports marketing services, and investment and operation of sports venues. While promoting "sports+co construction" and signing an agreement with the Yuexiu District Bureau of Culture, Radio, Television, Tourism, and Sports to jointly build a space under the bridge in Yuexiu District, we are exploring "sports+education" and collaborating with Yuquan School in Huangpu District to create a scientific sports exercise platform for table tennis, football, and other sports. In addition, the Shuangyu Sports Innovation Center has also been awarded the title of "Yuexiu National Sports Industry Demonstration Base - Shuangyu Sports Innovation Park".

Shuangyu Group is a high-tech enterprise that integrates research and development, production, sales, and sports services. In 2022, Shuangyu Group's operating revenue increased by 15.2% year-on-year, and its total profit increased exponentially. Currently, Shuangyu Group focuses on the strategic development concept of 'one main body and two wings', creating three major business segments:' sports equipment ',' sports services', and 'sports clothing', gradually building a sports industry ecosystem, and promoting the transformation of 'Shuangyu ping pong' to 'Shuangyu' The development of sports The person in charge of Shuangyu Group said.

Previously, there were two major pain points in the sports lighting market. Firstly, the lighting of sports venues used high energy consuming halogen headlights, which was very unfavorable for energy conservation and emission reduction. Secondly, the lighting fixtures of domestic sports venues were almost monopolized by foreign brands, making it difficult to meet service needs. "Yang Kun, General Manager of Strategic Marketing Department of Guangdong Beidouxing Sports Equipment Co., Ltd. (hereinafter referred to as" Beidouxing "), told China Economic Times reporters, Beidouxing is mainly engaged in the field of LED sports lighting display. Since entering the sports lighting industry in April 2016, it has established a benchmark and a new image as a domestic LED sports lighting enterprise, and has provided lighting solutions for numerous sports events both domestically and internationally.

China's sports industry is showing a trend of vigorous development. On the basis of building regional sports industry cooperation platforms, various regions are assisting in the free flow and rational allocation of sports industry resources.

As the central urban area of Guangzhou, Yuexiu District has been successfully establishing a national sports industry demonstration base since 2019. Based on its geographical advantages, with resource integration as the focus, platform construction as the guide, and digital industry as the core, it has actively adopted an industrial development model of "differentiation, specialization, high-end, intelligence, and branding", adhering to the operational concept of "integration of sports and industry, integration of people and industry, integration of consumer industry, and integration of sports and education", Promote the high-quality development of "sports+culture", "sports+finance", "sports+internet", and "sports+tourism", integrate sports industry resources, create industrial clusters that are coordinated from top to bottom and linked from left to right, leverage the industrial agglomeration effect of "radiation from the entire region", and use internet technology innovation to form unique new business forms, technologies, and models. Huacheng Import and Export Data Observation Report.

Since the establishment of the National Sports Industry Demonstration Base, nearly 600 sports industry related enterprises have settled in, and the base has actively introduced more than 20 high-quality sports enterprises to settle in Yuexiu, with a total registered capital of over 800 million yuan. Looking ahead to the future, Wang Yue, deputy chief of the Culture and Sports Industry Section (Sports Section) of the Culture, Radio, Television, Tourism and Sports Bureau of Yuexiu District, Guangzhou, told reporters: "Yuexiu District will continue to focus on the construction of a national sports industry demonstration base, take the construction and development of the Guangdong Hong Kong Macao Greater Bay Area as an opportunity, and take the introduction of high-quality sports industry as a leader to promote the integrated development of sports and sports industry, and build a sports industry Advanced Business Park in the Guangdong Hong Kong Macao Greater Bay Area."

Regarding the future development of enterprises, Yang Kun stated that sports commercial complexes are a very promising track. The future development focus of Beidou Star lies in empowering the sports commercial complex through smart lighting, creating new commercial formats, and reporting on Huacheng's import and export data observation.

Shuangyu Group stated that on the one hand, it needs to rely on its own industrial management advantages. On the other hand, we should actively seek cooperation and strengthen capital operation. Efforts should be made to enhance the core competitiveness of enterprises in four major areas: intelligent product production, fashionable brand, market-oriented mechanism, and refined management, in order to prepare for the future improvement of international brand image and the further journey towards the world

With changes in consumer demand and behavior, the ecology of the sports industry will also transition to a new stage of platform content and social ecological restructuring, "said Li Yingtao, Director of Research and Analysis for the Retail Industry of Analysys Brand.

Song Xiangqing, Vice Dean of the Government Management Research Institute and Director of the Industrial Economy Research Center at Beijing Normal University, told reporters from the China Economic Times that to further develop the sports industry, the first step is to accelerate the construction of the sports manufacturing industry, so that Chinese sports product brands can occupy a larger market share in world-class events. Secondly, we will vigorously develop the sports service industry, continuously optimize the structure of China's sports industry, and ensure that there are no shortcomings or weaknesses in the supply chain of the sports industry chain. Once again, it is necessary to strengthen the popularization of major sports such as table tennis, badminton, tennis, and football, while also helping to increase the popularity of online fitness, allowing emerging niche sports such as cycling, frisbee, and paddleboarding to quickly "go out of the market", promoting the continuous iteration of sports scenes and innovation of consumption models in China, and effectively meeting people's personalized, diversified, and distinctive sports needs. Huacheng Import and Export Data Observation Report.