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How to find customers for foreign trade of handicrafts?

2023-06-25

If a foreign trade company that specializes in handicrafts wants to successfully go overseas, it must solve the problem of finding customers for handicraft foreign trade. Many handicraft foreign trade enterprises often focus on the craftsmanship, innovation, and quality of the handicraft itself, while neglecting where to find foreign trade orders? How to find foreign trade customers? These two key issues.

Where can I find foreign trade orders for handicrafts? The premise for solving this problem is that handicraft enterprises need to solve the problem of finding customers for foreign trade.

Today, the editor will provide some methods for finding customers for handicraft foreign trade.

1、 How to Find Customers for Crafts Foreign Trade

1. By building an exquisite handicraft independent foreign trade station

You can create a handicraft website, and after the website is completed, upload the handicraft. It is best to introduce the handicraft information through exquisite and clear pictures, videos, etc., and also update some articles and news related to the product and company in a timely manner, so as to attract your potential buyers.

2. Finding customers by entering third-party foreign trade platforms

Although this method has been used by foreign trade enterprises for a long time, it does not mean that it is a good method for foreign trade to find customers. Entering third-party platforms, handicraft foreign trade enterprises will pay more costs to obtain traffic. Especially for some handicrafts with meager profits, they are very uneconomical.

3. Find customers through customs data related to handicrafts

In customs data, detailed data related to handicrafts can be seen, including identifying which companies have handicraft trade information. Through customs declaration data, commodity inspection data, etc., handicraft foreign trade companies can screen out accurate customers and help handicraft foreign trade enterprises find customers.

4. Crafts companies can make good use of overseas social media platforms

Crafts are creative and beautiful goods that inherently possess the ability to attract people's attention. Overseas social media platforms have a large number of users and a large number of daily users. Publishing handicraft information on overseas social media platforms can easily attract a large number of customer leads.

There are many overseas social media platforms, but they can be classified into three main categories:

One is the main graphic and text platforms, such as Facebook, LinkedIn, Twitter, Instagram, etc. The first two are recommended for handicraft companies to try.

The second is video platforms, such as TikTok, YouTube, etc. TikTok can also live stream to attract the attention of buyers through exposure or interact with target customers, which can increase potential customers' liking for handicraft products.

The third is the main chat platform, such as WhatsApp, Viber, Skype, etc., which can contact customers through phone numbers and join groups to chat multiple times for marketing. These tools are suitable for future development and follow-up marketing of our craft potential customers.

Using social media platforms to find customers, you can send private messages to potential craft customers, publish posts for more craft buyers to see, interact with target craft customers' posts, and more

The above are several common methods for finding customers in handicraft foreign trade. Targeted amplification marketing is carried out based on the characteristics and characteristics of handicrafts, and one knows where their potential customers are. Making good use of the above methods is the key to attracting customers and finding foreign trade orders for handicraft foreign trade enterprises.


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