Gifts / Sports & Toys

With the development of modern cognitive view and economic level, keeping pets has become the choice of most families. Pet owners also pay more attention to the choice of pet daily necessities, and more people regard pets as children. The pet economy is still growing gradually, which is undoubtedly a huge business opportunity for cross-border sellers. How to do well in marketing? Huacheng Chuangzhi foreign trade software is summarized as follows:

Most foreign pet owners basically share interesting pet related stories on social media every day, which is very popular among netizens. Social media supports pet related images and texts, as well as huge video traffic.

1. Social media analytics

According to the survey, popular social media in Europe and America include youtube, Facebook, instagram, tiktok and so on.

In the United States, 92% of people use it youtube and Facebook, 86% use tiktok, 88% use instagram, and 84% use Twitter. With the development trend of social media, shopping, product advertising and other related functions appear on popular social platforms.

As a new social media, tiktok is welcomed by many foreign youth users. Users of the platform like to share cute pet time, interesting pets, pet feeding and other videos, and have a large number of pet bloggers. Sellers should pay attention to the popular trend of pet products on social platforms, which can also achieve good traffic and marketing effect.

2. How to use marketing

Sellers can post pet sharing on social media, bring hot topics, attract traffic and interested users. For example, interesting cartoon pictures and texts, daily feeding videos of excrement shoveling officers, and so on.

Find relevant pet bloggers, issue soft implant ads, or find well-known online celebrity live pet products.

With the help of festival or public welfare activities marketing, such as stray animal rescue, Halloween, Christmas, etc., promotional activities are carried out to stimulate consumers' shopping desire.

Sellers should pay special attention to that although foreign shopping habits are also on rest days and after work, the use of social media to attract traffic should be combined with the local time difference for product promotion.

Under the trend of exquisite pet care, "excrement shoveling officials" pay more and more attention to pet care, "pet economy" will continue to heat up, and cross-border sellers of pet tracks should seize the wind.

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