Gifts / Sports & Toys

The epidemic has changed the buying habits of shoppers around the world, including Amazon platform consumers. Some data indicate that online consumption of children’s categories has increased. Adobe Analytics found that the total online shopping during the U.S. holiday season in 2020 has increased by 32.2% over 2019, reaching US$188.2 billion; online sales of toys have increased by 50% over 2019.

Kids Insights Global Toys&Games released a 2020 report and found that American children spend US$3.76 billion every year on what they want. The report also found that the number of British Internet users between the ages of 6 and 18 has increased by 29% year-on-year.

Lanhai Yiguan.com learned that how to sell toys and game products on Amazon depends on the seller's business model, including Vendor (supplier) and Seller (seller). For more information on Amazon, you can click to read "Amazon Starts Marking Seller Products in Large Numbers? Causes and solutions for violations"

1. How to sell toys and games in Amazon seller center

1. Enter sellercentral.amazon.com, if Amazon sellers want to sell in the United States or other countries, please visit the local version of the domain name such as .co.uk.de, etc.

2. Choose a sales plan, or USD 39.99/EUR 30 per month; or charge a small fee for every unit sold. Most Amazon sellers will choose the first one.

3. To create an account, you need to enter the business and bank information of the Amazon seller. Through Seller Central (seller center), Amazon sellers can sell toys and games directly to consumers through the platform.

2. How to sell toys and games in the Amazon supplier center

1. Amazon buys products from Vendor (vendor) and then resells them to consumers on its platform. Amazon sellers must receive an invitation to enter Vendor Central. There are two ways to get an invitation:

(1) Amazon Business Development Team (Amazon Enterprise Development Team) contact the brand via email to sell products on Amazon. Only a few sellers will receive this email.

(2) Amazon Specialist Agency has a lot of contact with Amazon's specific buying team.

2020 US toy online sales increase by 50%, how to sell Toys&Games products on Amazon

2. Getting in touch with the buyer does not mean that Amazon sellers can start selling on Amazon. The next step is to negotiate prices with them. Once the price is agreed, Vendor Manager will initiate a guided process including:

(1) Create an account;

(2) Trademark information;

(3) Brand filing;

(4) Upload product information;

(5) Transportation arrangements.

3. Exclusive Vendor supplier promotion opportunity

Vendor brands (supplier brands) will get many promotional activities that Seller brands cannot get, such as Top 100 Toys list, The Toys We Love list on Amazon.com and so on.

For other promotional activities related to toys and games, Vendor can consider Treasure Truck. On this platform, popular, exclusive or discounted products will be sent to Amazon users, with details of the discount when the upper limit is attached. Consumers can purchase products on the spot and deliver them directly to their door. It advertises that it has "FOMO-inducing offers".

2020 US toy online sales increase by 50%, how to sell Toys&Games products on Amazon

4. How does Vendor provide products to customers.

Vendor ships the products to the Amazon logistics center, and the logistics center delivers the products to the buyer, which is very similar to the Amazon FBA process. Customers will enjoy fast Prime delivery, and the brand will get better sales as a result.

In order to increase sales, Vendor Manager will provide a series of training modules to help Amazon sellers sell products.

Lanhai Yiguan.com learned that for every product sold by Vendor, a commission of about 13% is charged. Part of this fee will be used for advertising, you can consult Vendor Manager to understand which advertising products are eligible for.

5. Deliver Amazon orders as a third-party seller.

As a third-party seller on Amazon, you can choose from three FBA options, including FBA, FBM, and SFP options. Most Amazon sellers will choose FBA because it has cheaper operating expenses and discounts, such as Prime delivery eligibility. Of course, the seller should choose the most suitable option according to the actual situation.