Gifts / Sports & Toys

Do you know what Japan’s national toy is?

It is reported that the world’s largest gashapon specialty store opened in Tokyo, Japan. This gashapon specialty store located in a commercial facility in Ikebukuro, Tokyo covers an area of about 1,300 square meters and is equipped with 3,000 gashapon machines.

CCTV mentioned in the report that it is not only children and parents who buy gashapon toys, but there are more young consumers in their 20s to 30s.

At present, there are nearly 40 gashapon manufacturers in Japan, and there are more than 200 new products launched every month. Most of the manufacturers only produce one batch of each gashapon, and will not reorder orders when sold out, so there will be almost no inventory backlog. However, consumers who want to collect the complete set have to buy in large quantities in a short sale time.

In addition to the freshness of the product, the novelty is also the key to the profitability of gashapon manufacturers. Against the background of the people's low mood during the epidemic, manufacturers took advantage of the trend to launch a variety of funny games and healing and decompression games, which are favored by consumer groups such as students and office workers.

In the past four years, the scale of the Japanese gashapon industry has continued to expand, with an average growth rate of 11%. The current market size is equivalent to the Japanese photo studio industry, about 40 billion yen, or about 2.4 billion yuan.

The capsule toy machine is similar in structure to a vending machine. After inserting the coin, you can turn the button to get a plastic ball that wraps the toy. This capsule toy has been popular in Japan for nearly half a century.