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Blind boxes hold up a market value of 100 billion yuan, and China's largest trendy toy company

2021-05-10

According to news from the investment community on May 7, Pao Mart has invested tens of millions of RMB to invest in Solestage, a trendy brand store. This is the first time that Solestage has received financing, with a valuation of nearly 200 million yuan. Bubble Mart is the only investor in this round.


It is reported that Bubble Mart will fully participate in Solestage's China business after becoming a shareholder and help Solestage open stores in China. Solestage currently has two stores in Beijing and Shanghai, and Hangzhou and Chengdu are under planning. Bubble Mart will also sell its IP's trendy toys and limited-edition designer works in Solestage's stores. Some analysts also believe that based on Bubble Mart's interest in going overseas, Pao Mart may launch in-depth follow-up cooperation with Solestage's US business.


In 2013, Solestage was founded in Los Angeles, USA. At first it was just a small shoe store in the Chinese district of Los Angeles. Then there was a trendy brand store next door to Supreme in Fairfax, a trendy cultural street with no vacancies all year round. Solestage took over the store in 2017 and became the "No. A shop that sells Supreme next door."


This is the second investment of Pao Mart in the field of trend culture recently. Prior to this, Pao Mart has invested more than 13 billion yuan in Series A financing of Hanfu Guofeng brand.


At the performance communication meeting in 2020, Wang Ning said that he hopes that everyone will not only pay attention to the trendy play business, but the park business, content business, and game business of Bubble Mart will gradually expand in the future.


On March 26, Bubble Mart (HK:09992), a trendy toy company headquartered in Beijing, released its full-year results for 2020, which was also released after Pop Mart was listed on the main board of the Hong Kong Stock Exchange in December 2020. The first financial report. As the pioneer and main promoter of China's trendy toy culture, Bubble Mart sold more than 50 million trendy toys in 2020, with annual revenue of 2.513 billion yuan, a year-on-year increase of 49.3%. The company’s owners should account for the overflow during the year. Profit was 524 million yuan, a year-on-year increase of 16.0%.


As of December 31, 2020, the total number of registered members of Bubble Mart has increased from 2.2 million at the end of 2019 to 7.4 million, with 5.2 million newly registered members, an increase of 236% over the same period last year; member sales accounted for 88.8% , An increase of 9.9% year-on-year. As of the end of December 2020, there were 793 sales staff, administrative staff and developers totaling 2,330, which is nearly double the 1,252 at the end of 2019.


A blind box company has a market value of 100 billion and has become the largest and fastest-growing trendy toy company in China.


Finally, how long can you "blow" for Bubble Mart's bubbles? We will continue to pay attention.


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