The American toy industry magazine "Toy Insider" released the "2021 Spring&Summer Gift Guide", which contains more than 240 toys from 130 toy manufacturers in 8 different categories, which can be seen The following fashion trends in the toy industry this spring and summer.
01
Outdoor toys are diverse
Game + sports + social integration
As the weather gets warmer, children are going outdoors, and outdoor toys are popular.
According to the NPD Group's report, the outdoor and sports toy category increased by 29% in 2020, with total sales of US$5.35 billion.
In 2021, while the global epidemic prevention and control situation is still severe, the outdoor toy category may still have a great development.
Judging from the new spring and summer products recommended by the "Toy Insider" magazine, this year's outdoor toys present the characteristics of a combination of various forms, games + sports + social interaction.
▋Jakks Pacific Tic Tac Toss (three consecutive chess): play classic games to exercise accuracy
This toy is an enlarged version of the classic three-game chess game. The children throw a floppy disk with a great IP style into the board. The first player to connect three floppy disks with the same pattern into a line wins. During the game In, exercised the accuracy of the action.
The chessboard adopts a foldable and portable design, which is convenient for children to play anytime and anywhere.
Suitable for 3 years old and above
▋Mattel Fisher-Price Let’s Goal! Sports Net (Fisher-Price Shooting Sports Net): Supports two ball sports, experience the fun of shooting with the ball
This shooting goal toy launched by Fisher, the goal is a steel frame, supports hockey and football two ball sports, comes with four colorful goals, to help children aim at the goal, experience the fun of shooting with the ball.
Suitable for 3 years old and above
▋MGA Entertainment Foamo Foam Machine (Foamo foam machine): easily hold a foam party
This set of products includes everything children need to hold a foam party, including an 18-gallon container, electric blower, pump, tube and foam solution. Just add water to create up to two hours of foam fun. The whole set of equipment must be assembled by an adult and used under adult supervision.
Suitable for 3 years old and above
▋Micro Kickboard Mini Deluxe-Magic: LED lights + steering system, riding more fun and safer
The handlebar of this scooter is equipped with LED lights that can emit five different colors, which can be lit by touching the handlebar, which not only enhances the fun of children riding, but also increases the visibility when playing at night. It is also equipped with a Micro Kickboard steering system and anti-skid pedals to improve safety during riding.
Applicable age: over 2 years old
02
Water toys should also have "acousto-optic"
Show more functionality
Summer water toys are also popular among consumers. This year’s new water toys have further improved functionality. While providing children with fun in the water, it also provides a variety of ways to play.
▋Spin Master/Swimways Baby Shark Baby Boat: The awning and music playing function design enhances the safety and fun of playing in the water
This PVC inflatable baby boat has a child safety valve design, and also has an external support bracket to enhance stability. The detachable awning allows children to prevent sunburn when playing in the water. Children can activate music by tapping the boat and listen to sharks. Children's rhymes for babies.
Applicable age: over 9 months
▋Playmobil 1.2.3. Aqua Splish Splish Water Park (Playmobil 1.2.3. Water Park): understand the principle of physical transmission while having fun, exercise fine exercise
After this toy set is filled with water, turn the crank to make the water flow. The toy set is equipped with dolls, boats, small fish and other accessories. These accessories swim with the water, and children can feel the crank rotation speed and water flow. The relationship between speed, so as to understand the principle of physical transmission, and exercise fine movement in the game.
Applicable age: over 18 months
▋MGA Entertainment L.O.L.Surprise! Dance Machine (surprise doll dance machine): Provides a variety of gameplay, reflecting the characteristics of summer
This LOL surprise doll cart can be converted into a swimming pool or dance floor, equipped with exclusive Dancebot dolls, and equipped with working headlights, black light lamps, etc., so that children can play water-themed role-playing games.
Applicable age: 4 years old and above
▋Wowwee Pinkfong Baby Shark Singing Bath Time Bubble Maker: Blow bubbles + music playback function, increase the fun of bathing
This bubble machine can be easily attached to a bathtub or ceramic tile. Add liquid soap and water to blow out bubbles and play baby shark rhymes. It helps to cultivate children's imagination, curiosity and fine motor skills. .
Applicable age: over 2 years old
03
DIY toys
Attract consumers with a summer vacation theme design
DIY toys allow children to cultivate imagination and creativity through hands-on, so they have always been welcomed by consumers. The new DIY toys recommended in "Toy Insider" cater to the characteristics of the current season, and the holiday theme is the main design in the design. Attract the attention of young parents.
▋Spin Master Kinetic Sand Ice Cream Treats Playset: Use colored sand to make personalized ice cream
This toy set includes three-color and scented power sand. Children can use ice cream cones to shape different shapes of ice cream. It also comes with a waffle maker, allowing children to simulate making waffles or biscuits.
Suitable for 3 years old and above
▋Magformers Camping Adventure Set (Magformers Camping Adventure Set): summer camping theme, providing more building and role-playing methods
Children can be immersed in this magnetic building summer camping experience, using 40 square and triangular magnetic sheets to build tents and campfires and other scenes. Dolls and animals and other accessories are also added to provide convenience for children to play role-playing games. .
Suitable for 3 years old and above
▋Crayola Scribble Scrubble Peculiar Pets Cloud Clubhouse: Repeat coloring of pet dolls in summer scenes
The game set includes two pets. Children can color their pets and play repeatedly after washing. The club’s rainbow slide, rain shower and cloud building that doubles as a storage container add summer features.
Suitable for 3 years old and above
▋MGA Entertainment Lilly Tikes Sand and Sun Lilly, Ami, and Tommy combine dolls with sand, play dress-up matching and sand shaping games
This toy is based on the theme of summer beach play. These 12-inch dolls have movable arms, legs and head. Children can match them with swimsuits, sandals, and play sand-shaping games with accompanying molds.
Suitable for 3 years old and above
04
brain game
Easy-to-clean wood and other environmentally friendly materials
More favored
At present, advocating environmental protection and sustainable development has become one of the hot trends in the toy industry. Among the new spring and summer products recommended by "Toy Insider", there are many toys made of environmentally friendly materials such as wood and recyclable plastic in the educational toy category. The product reflects the current environmental protection trend.
▋The Manhattan Toy Bunny Hop Mixer: simulate kitchen food mixing scene
This wooden set with 10 accessories includes a rabbit-themed mixer, a mixing bowl, a spatula, two spoons, a rolling pin, an egg with two halves connected, a fabric flower bag, milk and a sugar container. Children can pull the handle between the bunny ears or turn the mushrooms to simulate the scene of mixing things and making cakes in the kitchen.
Suitable for 3 years old and above
▋Melissa&Doug Created By Me! Birdhouse Wooden Craft Kit (Wooden Birdhouse Wooden Craft Kit): hands-on assembly of bird cages, enhance hands-on ability and observation
This craft kit includes a template with leaf patterns on the front panel, screws, four cans of paint and a brush. Children can assemble, decorate and hang the wooden birdcage.
Applicable age: 5 years old and above
▋The Manhattan Playground adventure (adventure park): wooden tree house shape, providing a variety of ways to play
This wooden activity center has four activity areas, including 20 gliders on 7 different tracks, abacus, bead track, spinner, bouncy bear riding a dinosaur, etc. Children can sit while playing Stand, the desktop shape provides support for children while standing and playing.
Applicable age: over 1 year old
▋Green Toys Disney Baby Mickey Mouse Dump Truck and Recycling Truck: reflect the concept of environmental protection with the theme of recycled plastics and recycling
The truck is made of 100% recycled plastic, with a Mickey Mouse doll as the truck driver. There is a large trash bin at the back of the dump truck, and the recycling truck includes recyclable item cards. Children can sort them into the corresponding slippery. Slot.
Applicable age: more than 6 months
Some of the trending new products in the "Toy Insider" magazine "2021 Spring/Summer Gift Guide" introduced above, which ones are you optimistic about? Who will become the hottest item this year?