Gifts / Sports & Toys

introduction

On May 11, the Japanese toy/game giant Bandai Namco announced the performance report for the 2020-2021 fiscal year (March 2020-March 2021). Although the world has been hit by the new crown pneumonia epidemic, Bandai's overall performance was better than expected-the company's total sales this fiscal year was 740.903 billion yen (approximately 43.716 billion yuan; 6.805 billion US dollars), a steady increase of 2.3% year-on-year . Total sales revenue increased by 8.1% year-on-year.

Total income statement (unit: million yen)

As one of the world's most well-known animation and toy companies, Bandai has hundreds of well-known IP images including Mobile Suit Gundam, Saint Seiya, Kamen Rider, Ultraman, Sailor Moon, and Digimon. In September 2005, Bandai merged with Namco, and jointly established Bandai Namco Holdings, becoming the third largest enterprise in the Japanese video game industry after Nintendo and Sega Sami Holdings.

From the perspective of specific business sectors, sales in the toy/hobby sector reached 29.016 billion yen (approximately 17.494 billion yuan; 2.718 billion US dollars), a year-on-year increase of 16.7%. Mainly due to the strong digital marketing strategy, the Mobile Suit Gundam plastic model for adult collectors and other high-unit-price consumer groups is selling well; in addition, new toys, shokukan and other products developed using its IP are also very popular.

The growth rate of the IP sector is also double-digit, as high as 20.1%.

Classified sales (unit: million yen)

From a global perspective, with the exception of Japan's slight decline of 0.6% year-on-year, sales in overseas regions have achieved more than double-digit growth. Europe performed best with an increase of 23.7%, followed by Asia with an increase of 10.4%, and the Americas with an increase of 9.2%.

Regional sales performance (unit: million yen)

So, how are the major product lines under Bandai's performance? The leading growth rate is Naruto, with a year-on-year growth rate of 64.62%. Other growth product lines include Mobile Suit Gundam (+21.64%), Ultraman (+10.26%), and One Piece (+8.88%).

Other familiar domestic super teams (the IP has sister IP power rangers Power Rangers in the United States, owned by Hasbro), Anpanman (also the baby IP that has been popular in Japan for decades), Kamen Rider (its single product The product line sales of the Transformed Belt has been the Japanese sales champion for many years), the Dragon Ball (also Bandai’s largest sales product line) sales have declined to varying degrees, with year-on-year declines of 23.53%, 12.12%, 7.37%, and 5.56% respectively.

Group-wide product line performance (unit: 100 million yen)

For the convenience of readers, compiled the sales performance of familiar product lines in China.