Gifts / Sports & Toys

Melissa&Doug is the largest wooden toy brand in the United States and the largest wooden toy company in the world. Its products have been sold in Europe and the United States for 30 years, with a continuous increase of more than 15% each year.

The new event was launched this week, highlighting the mission and products of Melissa&Doug in an unprecedented way for consumers.

The spoiler photo of the new ad shows a wooden Melissa&Doug fire truck on its way back from the rescue, and then an accidental passenger joins.

For more than 30 years, Melissa&Doug's extensive hands-on, screen-less toy combination has helped cultivate children's creative thinking and learning abilities. Melissa&Doug is famous for its well-designed wooden pretend toys, developed products, puzzles and handicrafts. They are keen to advocate the benefits of children's games. The brand sees this event as a way to further support parents and others in helping children discover the miracles in daily life through the world of Melissa&Doug.

The "Eternal Toys, Unlimited Possibilities" campaign was broadcast for the first time this week in the United States and the United Kingdom.

The new event aims to attract parents who are looking for a simpler but fun game for their children. Due to word-of-mouth recommendations and the lasting quality of products, Melissa&Doug has increased its global brand awareness, but said that the new campaign will express the brand’s voice in a way that consumers have never seen before, adding new dimensions of their favorite brands. For parents who are not familiar with the brand, the event will introduce them to its mission and product categories. The event is being launched digitally on Amazon, Hulu and YouTube, as well as social platforms including Pinterest and Instagram.

In May 2020, Melissa&Doug's stationery series has been recognized as meeting the requirements of the Forest Stewardship Council (FSC) Chain of Custody (CoC) standard.

Bridgette Miller, Global Marketing Director of Melissa&Doug, said: “Through this event, we hope to reach more families through our information about the power of open games.” “We know that parents are always looking for those A screenless option that makes learning more interesting and practical. Our goal is to become a resource for parents by providing healthy, hands-on toys that actively stimulate children’s imagination."

The "Eternal Toys, Unlimited Possibilities" activity reflects the company's mission, which is to encourage children to play in their own unique ways, and to discover possibilities in the impossible. Melissa&Doug toys are designed to allow children to play freely without guidance, because they understand the world around them.

The idea of the new ad, developed by Edelman New York, evokes these magical feelings as it follows a young girl through the day, draws inspiration from the scenes she sees through the window, and then creatively incorporates them into her own drama . Melissa&Doug believes that games are not only about toys, but about how to inspire children to bring toys to life in new and unexpected ways.

Global toy brands Melissa and Doug have signed an exclusive licensing partnership with ViacomCBS Consumer Products to develop and launch a series of PAW Patrol and Blue’s Clues&You co-branded toys, which will be launched in the fall. The global partnership with ViacomCBS is an important milestone for Melissa & Doug, as it is the largest licensing agreement signed by the toy manufacturer. Through this cooperation, Melissa & Doug will bring innovative and imaginative toys to the retail industry, which will cover multiple categories of learning and education.

Marisa Ande Children's Products (Shenzhen) Co., Ltd. is a wholly-owned subsidiary of Marisa Ande Company in China, which is mainly engaged in sourcing in Asia. In the past few years, Marisa Ande of the United States has mainly designed and developed stuffed dolls, various paper and wooden puzzles, wooden toys and related educational toys. In recent years, the products have been gradually expanded to include children’s stationery, painting supplies, and paper products; and other innovative and creative products.

In North America, Marisa Ande's brand is "Melissa&Doug", and toys of "Melissa&Doug" are sold at multiple Internet sales points. In addition, in some large-scale retailers such as Toys R Us, Tmall and Target both sell our products.