Gifts / Sports & Toys

US NPD Group: The global toy market will reach US$94.7 billion in 2020, a year-on-year increase of 2.6%

According to a report issued by the US NPD Group, in 2020, the global toy market will reach 94.7 billion U.S. dollars, an increase of 2.6% compared with 2019. Among the 11 super categories, outdoor sports toys accounted for the largest share, reaching 17.2%. The top 2 to 5 were dolls (14.4%), infant and preschool toys (13.8%), games and puzzles (12.5%) ), assembling suits (11.3%).

▋Lego uses motion capture and real-time rendering to make animation content for the first time

Lego launched a set of Lego Ninja video podcasts, the company's first use of motion capture and real-time rendering to produce animation content. Using real-time technology to create animations allows children watching Lego live video at home to interact with the video, and the actions of real actors can be instantly converted into Lego image animations through motion capture, which looks like Lego Ninja reacts to the audience on the spot .

▋The Pokémon GO development team cooperates with Hasbro and Domi to develop the Transformers AR game

Niantic is the development team of the popular augmented reality game Pokémon GO. The team has cooperated with Hasbro and Dome to develop a new augmented reality game based on the "Transformers" series. This new game called "Transformers: Heavy Metal" will use AR augmented reality capabilities to allow players to fight with characters from the Transformers series in the real world. The game will be released globally later this year.

▋In the first quarter, the total global revenue of Barbie dolls increased by 86%, and ITOCHU Corporation was authorized by Japan Barbie

Mattel and Japan's ITOCHU Corporation have signed a new multi-year cooperation agreement under which ITOCHU Corporation will develop licensed Barbie doll products in Japan. Among them, ITOCHU will cooperate with international fashion brands such as FILA, Paul Smith and LeSportsac to create new fashion products related to Barbie dolls. ITOCHU Corporation is one of the world's top 500 comprehensive trading companies. According to Mattel’s financial report for this quarter, Barbie dolls have been driving considerable revenue growth in recent quarters. The total global revenue in the first quarter increased by 86%.

▋Toys R Us will add 150 offline stores in 3 years

Currently, Toys R Us Asia operates more than 470 physical stores in Mainland China, Hong Kong, Taiwan, Japan, Singapore, Malaysia, Thailand and Brunei, and has franchise stores in Macau and the Philippines.

Andre Javes, CEO of Toys R Us Asia, said that the current sales have double-digit growth compared with the same period last year. Among them, the Chinese market has achieved a relatively high double-digit growth. It is expected that in the next three years, Toys R Us will open at least 150 new offline stores in mainland China.

▋Kidswant’s 2020 revenue is 8.355 billion yuan, with a net profit of 310 million yuan from deductions

Kidswant Children's Products Co., Ltd. released the registration draft of the prospectus, which is about to be listed on the GEM. The prospectus shows that in 2020, Kidswant’s revenue will be 8.355 billion yuan, with a net profit of 310 million yuan from deductions, of which toy product revenue will be 302 million yuan. As of the end of 2020, Kidswant has 434 stores.

▋Aliyu's IP derived annual income of 300 million yuan

Alibaba Pictures released its 2021 fiscal year (April 1, 2020-March 31, 2021) performance report. As of March 31, Ali Pictures’ operating income was 2.859 billion yuan, of which, IP derivative and commercialization business income was 307 million yuan, a year-on-year increase of 39%, and operating profit was 161 million yuan, a year-on-year increase of 35%, which constitutes content + technology The third stable performance growth point besides.

▋U.S. e-commerce company eBay sold its Korean business to the New World Consortium for US$3.6 billion

According to local media reports, US e-commerce giant eBay has agreed to sell its South Korean business for 4 trillion won (about 3.6 billion US dollars) to a consortium composed of New World Group and Naver. Bay has 180 million active users worldwide, and approximately 11% of total merchandise sales come from South Korea. EBay's South Korean subsidiary operates Gmarket, one of the largest e-commerce platforms in South Korea, and auction e-commerce sites.

▋Tmall 618 cross-border direct mail merchandise sales increased by 289%

Tmall International's overseas direct purchase data shows that the sales of direct mail products from overseas warehouses increased by 289% year-on-year from June 1-7. In the past, local good products that must be bought on outbound travel and must be brought on purchases, such as Japanese whisky "out of stock", Sony PS5, Hermes and other big-name luxury products, and Dongdaemun trendy brands in South Korea have become popular items in shopping carts.

▋National online retail sales in the first 5 months of 4,823.9 billion yuan, a year-on-year increase of 24.7%

According to data disclosed by the National Bureau of Statistics, from January to May 2021, national online retail sales reached 4,823.9 billion yuan, a year-on-year increase of 24.7% and an average increase of 14.2% over the two years. Among them, the online retail sales of physical goods was 3,937.7 billion yuan, an increase of 19.9%, and an average increase of 15.6% in two years, accounting for 22.6% of the total retail sales of consumer goods; among the online retail sales of physical goods, food, clothing and consumer goods Increases were 24.2%, 28.2%, and 17.0%, respectively, and the two-year average growth rate was 30.5%, 9.3%, and 15.9%, respectively.

▋The registration volume of live broadcast e-commerce companies increased by 3 times

In recent years, the hot live streaming has once again become the main battlefield of fierce competition among major e-commerce platforms at the sales node of 618. According to the data from enterprise search, there are currently 17,000 live e-commerce related companies in China. Guangdong Province ranks first with 3,217 companies, and Zhejiang and Shandong rank second and third respectively. In 2020, there were 6,939 new registrations of related companies, a year-on-year increase of 348%, and 6,092 new registrations in the first May of this year, a year-on-year increase of 325%.