Gifts / Sports & Toys

Recently, the foreign children's bicycle market has been affected by a surge in demand, and sales figures have soared by about 35%. In addition, according to the latest data collected by the Bicycle Association, the governing body of the bicycle industry in the United Kingdom, the sales of children's bicycles have exceeded 1 million in the past 12 months. Affected by this, from January to April, my country’s exports of bicycles + tricycles, scooters and similar wheeled toys of 16 inches and below reached US$1.085 billion, a year-on-year increase of 146%.

1. Children's outdoor sports market may usher in a new upsurge, riding and skateboarding are both popular with families

Affected by the epidemic, family outdoor entertainment has become one of the main leisure methods.

"In 2020, the COVID-19 pandemic shocked the world, causing European countries to be locked down and streets fell silent. During this period, the British cycling community saw hundreds of towns reconfigure their streets to make walking and cycling easier." Kiddimoto Said the founder Simon Booth.

In addition to the popularity of children's bicycles, tricycles, scooters and other categories, with the exposure of skateboarding on social media and the strong support of the government, the sport has begun to open to a new generation of children, and skateboarding has been sought after by more and more people.

Skateboard GB, the official organization of the British skateboarding industry, estimates that the number of skateboarders in the country is about 750,000. Judging from the fact that the industry has sold out, this number has increased by 7% to 9% over the previous year. Neil Ellis, Digital Director of Skateboard GB, shared: “We have found that the number of children participating in skateboarding activities, especially girls, is increasing day by day.”

2. The riding category focuses on environmentally friendly, lightweight, and multi-functional new products. The skateboard uses bright colors and new materials to attract children

For children's bicycles, riding safety always comes first. Therefore, safe, environmentally friendly, and multifunctional products that can meet the needs of children's growth have become the key points for gaining market favor.

Safety and environmental protection: UBay launches 2021 sports car grade texture and environmentally friendly spray paint children's bicycle

Ubay Galaxy magnesium alloy children's bicycle, magnesium alloy lightweight body, light weight, no solder joints, especially the unique one-piece die-cast hurricane wheel, which is lighter than the spoke wheel. The frame design is more ergonomic, and the use of adjustable seats and adjustable handlebars can adapt to the needs of children at various stages of growth.

Lightness comes first: Kinderkraft launches an installation-free balance bike for girls, which weighs only 3.5kg

Kinderkraft’s girl’s balance bike is made of lightweight magnesium alloy and high-density materials. It is formed in one piece and weighs only 3.5kg. The use of anodized wheels makes sliding easier. The cushioning rubber inflatable one-piece wheel, the tires are preferably rubber wheels, which are more elastic and suitable for multiple different road conditions. The rim uses a magnesium alloy cutter ring, which is more durable.

Multi-function: gb goodbaby launches rideable and slidable "Transformers" version of the scooter

This scooter can be called the "Transformers" in the scooter industry. It can be ridden and slid, three-gear adjustment, one-button folding, and the two modes of riding and sliding can be switched at will. The mutual transition between the two modes is fast and simple, and it is equipped with 8 Heavy safety protection measures.

Bright colors: Ozzbozz vinyl skateboard series

Ozzbozz has always focused on outdoor sports products. Their vinyl skateboard series have been welcomed by the market. Among them, neon plastic skateboards are very attractive to young children because of their bright colors. The size design of their skateboard series can meet the needs of all Consumer needs of all age groups and levels.

3. Policy support, event promotion, and market expansion for children users

In order to encourage families to experience the fun of cycling during the epidemic, this hobby is used as a way to spend quality time together. The British government announced an investment of 18 million pounds for cross-country bike training for children and families. In addition, it has also increased support for the organization of skateboarding events.

In 2020 alone, European cities spent 1 billion euros on COVID-related bicycle measures and introduced approximately 600 miles of new bicycle lanes, traffic calming measures and car-free streets.

Skateboard GB S, the official organization of the British skateboarding industry, is currently establishing a rewards program with the British skatepark to encourage skateboarding courses and local community groups across the country. It also attaches great importance to cooperation with distributors to provide mainstream retailers with high-quality products and make children's first skateboarding experience a wonderful experience.

Neil Ellis, digital director of Skateboard GB, said: "We are trying to do a lot of things to promote skateboarding to become more popular among children," Ellis said. "Toy retailers and distributors are urged and encouraged to enter and let them catch With this business opportunity, it can be said that the better the customer’s experience of the first skateboard in their lives, the longer they have the chance to become a customer. Therefore, children are the most important user group for this sport."