Gifts / Sports & Toys

According to data released by the US NPD Group, jigsaw puzzle toys have accounted for 12.5% of the global toy market in 2020. In the United States, jigsaw puzzle toys have achieved a compound growth rate of 34% in the past two years, which is one of the fastest growing categories and will remain strong in 2021. Over the same period, sales of puzzles in Japan and Europe have also maintained a sustained and rapid growth.

The manufacturing materials of puzzle toys are relatively simple. Therefore, creativity and design are the most important ways to increase the added value of products. This year, the new puzzle products of foreign manufacturers have many new ways to play, from which we can see the new trend of the future development of this category.

01Strengthen the linkage between the series of items

Generally speaking, each puzzle can be assembled into a picture, and the items are independent of each other. Toy manufacturers have strengthened the linkage between the single products of the same series. After a single puzzle is assembled, it can be integrated and spliced into a large work. On the one hand, it can encourage consumers to buy more products and increase sales. On the other hand, it can also stimulate Consumers’ desire for challenge adds to the fun of the puzzle.

▌Spin Master-Food&Beverage Multipack: From flat to three-dimensional, a variety of single products can be assembled into a bowl

Each theme of Spin Master's Food&Beverage Multipack contains four 500-piece puzzles, with the theme of nostalgic advertising, packaging and iconic images of food and beverage brands. The four puzzles are completed and put together to form a full of cereals. Or a bowl of soda water. The series includes three theme styles: Kellogg's, Pepsi and Hershey.

▌Kess-Panorama Collectible Puzzles: Three pieces of puzzles are stitched together into a panoramic picture

Kess's de.bored puzzle series launched the Panorama Collectible Puzzles series, which contains three independent 500-piece puzzle products, which can be combined together to create a larger panoramic style image. Showcasing the gorgeous art of Portuguese illustrator Camila Nogueira, designed for players aged 8 and above.

02Improve the playability, continue to play after assembling

Based on the assembling method of puzzles, toy manufacturers improve the playability of puzzles through innovative methods such as screen design and special craftsmanship. After the assembling is completed, players can continue to play.

▌The Magic Puzzle Co.-The Mystic Maze: hide Easter eggs in the rich details of the puzzle screen

The Mystic Maze launched by The Magic Puzzle includes three 1000-piece puzzles. Each puzzle is from the original work of a different artist. Combining creative ideas such as game design, visual illusions, and magic elements, the picture contains a wealth of Small details, and more than 50 Easter eggs for players to discover, enhance the fun of the puzzle.

▌Ravensburger-Escape Puzzle kids: Combine the fun of puzzles with the excitement of escape room games

Ruisi has added a children's version to its Escape Puzzle series. This game combines the fun of puzzles and the excitement of escape games. The new 368-piece puzzle product is suitable for players over 9 years old. There are three themes to choose from: Mystery museums, jungle tours and amusement park dilemmas.

▌Cloudberries-Space 3D Jigsaw Puzzle: Add 3D effects to the puzzle picture

British puzzle game company Cloudberries has launched two 500-piece 3D puzzles designed by illustrator and artist Brad Albright. There are two themes to choose from-dinosaurs and space. Each puzzle has Comes with a pair of 3D glasses, so that the stitched pattern has a 3D effect.

03Bring decompression and relaxation with realistic and beautiful scenes

When designing puzzles, some toy manufacturers pay attention to the combination with real life scenes, such as various food or dining places, so that these beautiful life scenes can bring the players a relaxed and happy mood, thereby playing a decompression role.

▌Masterpieces-Good Eats: Show famous dining venues with iconic neon lights

Masterpieces has launched a puzzle series called GoodEats. Each 550-piece puzzle is a collage of iconic neon lights and delicious dining places. There are four themes for players to choose and collect: Viva Italia, Late Night Grub, En El Barrio and BBQ&Blues.

▌Cra-Z-Art-Restaurants on the Edge: Collaborate with popular food shows to show various food scenes

Cra-Z-Art cooperates with famous chefs from the Netflix gourmet show "Restaurants on the Edge" to launch a series of gourmet puzzle products. Each puzzle has a creative food image taken from top to bottom, with six A theme is available for players to choose.

04Combined with popular culture to launch new IP series

When developing new products, toy manufacturers seek inspiration from popular culture that is widely loved by the public, and launch new scenes and patterns of classic popular IP or game IP.

▌The Op×Nintendo: a puzzle design based on popular games

OP recently launched a 1,000-piece jigsaw puzzle game designed for children aged 8 and above. It brings video games that are beloved by Nintendo fans from the screen to the desktop, including "Animal Crossing: New Horizons" and "Super Mali". Olympics and The Legend of Zelda, etc., are based on classic images or scenes in the game, allowing players to experience the fun of the game during the puzzle process.

▌Wrebbit 3D–Friends:Central Perk: show classic scenes from classic dramas in 3D

With this 3D puzzle by Wrebbit, players over the age of 14 can use 440 parts to reproduce the iconic central cafe in the classic sitcom "Friends". It also includes Monica's apartment and the six main characters in the play. Fans You can also find a lot of hidden information about some of the representative TV series in the 90s.

Conclusion:

As a toy product with a wide audience and a wide range of themes, puzzles are loved and welcomed by consumers. Toy manufacturers have more room for design and development. The creative new products launched by these foreign toy manufacturers will be puzzles. The industry brings new trends.