Gifts / Sports & Toys

Toys are undoubtedly the "bright star" hot export commodities this year. As far as China’s toy industry is concerned, Dongguan, Guangdong and Chenghai District, Shantou, Guangdong are well-known toy industry clusters. Yongjia County, Wenzhou City, Zhejiang Province, Yunhe County, Lishui City, Zhejiang Province, and Kunshan City, Jiangsu Province are also important toy industry clusters. At the same time, China's toy industry is also beset by problems such as rising raw material prices and various cost increases. Before the outbreak of the new crown pneumonia, the solution for some companies to solve these problems was to relocate: move abroad or move to the central and western regions.

Looking back at the history of the transfer of the toy industry, Dongguan City in Guangdong Province was a typical case more than a decade ago. Part of the toy industry in Dongguan was transferred to Chenghai District, Shantou City, Guangdong Province, Jiangsu Province, and Yiwu City, Zhejiang Province. Anhui, Jiangxi, Hunan, and Guangxi also became beneficiaries in the wave of the transfer of the toy industry from the east coast to the inland at that time. Regarding the overseas transfer of the toy industry, industry insiders in Shenzhen revealed that some local toy companies have moved to Southeast Asia. However, since 2020, the epidemic has slowed the pace of industrial transfer abroad. Operators of overseas parks have reported to the author that the motivation of enterprises to go global under the epidemic will be affected. In other words, for the central and western regions, since 2020, in attracting and undertaking industrial transfer from the eastern coastal areas, there are fewer foreign competitors, and in fact, some opportunities have been increased.

However, if the central and western regions want to effectively impress the eastern toy companies and expand the results of investment promotion, they still need to make various preparations. One is to improve the transportation and logistics conditions. After the inland migration, the traffic conditions for toy companies have actually deteriorated, and the logistics costs and transportation time have increased. In this case, the central and western investment parties must at least ensure the smoothness of local transportation and logistics. The access to dry ports and sea ports is faster and more efficient, preventing shortcomings in traffic and logistics from damaging the enthusiasm of toy companies.

The second is to provide a lot of sweetness for toy companies to recruit workers and provide good service guarantees. Several industries with hot orders in the first half of this year have seen business owners standing on the streets to recruit people. In this regard, local governments in eastern regions such as Yunhe County in Zhejiang Province have promoted the transformation and upgrading of machine automation, but this transformation requires time and a long process. Therefore, the central and western investment companies who want to undertake the toy industry can do some investigation, planning and reserve for the local and surrounding labor resources, and at the same time, they must actively provide thoughtful and meticulous service guarantees for the recruitment of toy companies after they settle in. One of the important moving factors that attract toy companies to move inward.

Third, considering that many toy companies often do not exist in isolation in the old office areas in the east, but live and develop in well-known toy industry clusters. There are many upstream and downstream supporting companies in the same city and the same park. The industrial chain supply chain test brought about by the epidemic has made the business community pay more attention to the safety, stability and timeliness of the supply chain. Under such circumstances, a toy company needs to move inward from the original industrial cluster and mature supply chain, and it requires greater courage and faces unknowable risks. Merchants in the central and western regions should pay attention to the concerns of toy companies, and upgrade their investment ideas from corporate investment to industrial chain investment as soon as possible, that is, when attracting toy companies to move inward, they must have a better understanding of the toy industry chain and know the upstream and downstream needs of this industry. Which supporting enterprises and other supporting conditions should be adequate for industrial planning and perfecting the industrial policy support system, so as to strive to attract the toy industry chain to settle in. In this way, the results of investment promotion are expanded, and toy companies that move inward can survive and develop more easily.

Fourth, the domestic toy industry has developed to this day, even in areas where foundry is the mainstay, it is easy to see companies that have transformed and upgraded with the help of cross-border e-commerce, independent brands, and animation IP. This means that if the central and western investment party decides to introduce the eastern toy industry, it must have a better understanding of the future transformation and upgrading direction and trend of the toy industry, and have a vision, planning, ideas, and supporting policies in terms of transformation and upgrading. . You must not covet the temporary cost advantage and simply introduce labor-intensive industrial forms, because the local cost advantage is only temporary and will gradually change. If the investment in the central and western regions can be more enterprising, have a longer-term vision, and grasp the advantages of overtaking and latecomers in the corners, it will be more beneficial to the economic development of the local industry and the long-term development of the toy companies to be introduced. When conducting investment promotion and persuasion It is also more likely to impress Eastern toy companies.