Gifts / Sports & Toys

Under the outbreak of the 2020 epidemic, the change in buying habits has allowed people to see the prospects of cross-border e-commerce. With the influx of a large number of sellers into the cross-border e-commerce industry in 2021, the hidden manufacturers are also prospering in cross-border e-commerce. Ushering in spring in China!

Under the cross-border demand that has risen across the board, due to the gradual relaxation of home isolation and the rise of home-stay movement in various countries, a large amount of outdoor sports equipment demand has been released globally. Especially in developed countries in Europe and the United States, outdoor sports categories are banned as YYDS (forever gods)-like existence!

According to the "2017-2023 Global Sports and Outdoor Goods Market Report" recently released by Statista, in 2018, the global sports and outdoor goods market has exceeded 60 billion U.S. dollars and is expected to exceed 92.3 billion U.S. dollars in 2023. Under the new normal of the epidemic, the increase in demand for this value has become even more significant. According to the data released by the General Administration of Customs of China in May, the export of sporting goods, games and parts and accessories from January to April 2021 was US$24360084, a cumulative increase of +107% over the same period last year.

Outdoor sports goods are popular overseas

For example, Americans who love outdoor sports spend a considerable amount on outdoor sports equipment each year. The annual expenditure on outdoor sports by the American people can reach 887 billion U.S. dollars. And with the public's concern for health and the growth of interest in outdoor sports, it is expected that the scale of global sports and outdoor consumers will reach new heights in the future. It is no exaggeration to call the outdoor sports category "the sun never sets" hot items in the selection session. Many sellers tend to prepare outdoor sports goods before each peak season to meet market demand.

It is reported that a manufacturer headquartered in Ningbo, mainly engaged in outdoor rattan, sports and fitness products, has achieved a net profit of nearly 250 million yuan in the first three quarters of last year after transforming into cross-border distribution, a year-on-year increase of nearly 2000%. At the moment when outdoor sports products are popular, cross-border e-commerce sellers and supply chain manufacturers usher in a general rise.

Outdoor sports goods, hot style selection strategy

Fitness clothing: sports tights, yoga wear, sports shoes, hiking shoes, sports backpacks, protective helmets, etc.;

Sports equipment: weight lifting dumbbells, tensioners; yoga mats, yoga balls, yoga swings; bicycles and accessories, walking support bars; muscle massage sticks, etc.;

Hunting supplies: tactical/hunting backpacks; hunting gear and accessories such as soft bullet air guns and paintball guns; rangefinders; noise reduction headphones; outdoor time-lapse photography cameras, etc.;

Outdoor camping: camping tents, sleeping bags, inflatable mattresses; camping kitchen utensils, lighting equipment, portable furniture; protective survival tools, etc.;

Team sports: basketball, rugby, football, baseball and other balls and related accessories; rowing;

Fishing: fishing buckets, fishing detectors, portable fish traps; fishing rods, fishing reels, fishing lines, fishing bells, fishing floats, fish ingots, fishing hooks, bait devices, fishing lights; fishing refrigerated backpacks, handbags; fishing folding Umbrellas, sun-shading and UV-proof caps, wear-resistant, waterproof and rain-proof pants, multi-functional fishing jackets, etc.

Under the high demand, the spring of outdoor sports manufacturers is accelerating

On the one hand, overseas consumers’ demand for online shopping continues to rise, and sellers’ response to the market’s inventory has increased significantly compared to before. On the other hand, since this year, the national attention and policy support have given more convenience to cross-border e-commerce. Supply chain transfer to export has become a popular choice. On the one hand, manufacturers began to settle in the distribution platform, on the other hand, they turned to supply cross-border e-commerce sellers.