Gifts / Sports & Toys

October 19-21, 2021, CLE China Authorized Exhibition, CKE China Baby Products Exhibition, CTE China Toy Exhibition, CPE China Preschool Education Exhibition (abbreviation: China Play Association) sponsored by China Toys and Baby Products Association (abbreviated as: China Play Association) : CTJPA organizes four exhibitions) will be held at the Shanghai New International Expo Center. The exhibition area will reach 230,000 square meters. It is expected that there will be 2700+ exhibitors, 5000+ brands, and 1800+IP participating in the exhibition, attracting more than 100,000 professional visitors.

In 2021, the four exhibitions will continue to be on the same stage, and will reach new highs in internationalization, professionalism, and diversification.

1. A truly one-stop international business platform hosted by national industry associations

The four exhibitions hosted by CTJPA are held in Shanghai every October. After years of development, it has become the preferred global exhibitor and buyer, and Asia’s largest professional and international commerce industry platform. Many internationally renowned brands only choose to host the four exhibitions in CTJPA. Appeared to show the frontier trend of industry development.

The organizer, the China Play Association, is the only national toy and baby products industry association in China, and is the only legal representative designated by the Chinese government in the International Council of Toy Industry (ICTI). It is in collaboration with the American Toy Association, the British Toy Association, and the Brazilian Toy Association. Associations and many other overseas industry organizations and institutions maintain good relations. The four exhibitions hosted by CTJPA have received the attention and support of these organizations and institutions every year.

In addition, the four exhibitions hosted by CTJPA have also been highly recognized by the local governments and associations of domestic production areas. Leading enterprises and factories in high-quality export-oriented production areas have all appeared, such as the CTE China Toy Fair, including Dongguan, Shenzhen, Chenghai, Zhejiang, Ningbo, Yunhe , Yongjia, Qingdao in Shandong, Linyi, Baoying in Jiangsu, Jinjiang in Fujian, Ankang in Shaanxi, Baigou in Hebei, and other 20 major production areas, all bring leading enterprises and factories in high-quality production areas to participate in the exhibition.

In order to help more domestic enterprises go abroad and open up overseas markets, the China Game Association combines the pain points of cooperation between export-oriented enterprises and international buyers and launched the "CSI Certified Supplier System." During the exhibition, a special area for export sales will be set up to focus on displaying the "CSI Certified Supplier System" high-quality enterprise new products, and overseas industry professionals will be invited to conduct Facebook live broadcasts for export-oriented enterprises, and promote export enterprises and new products to nearly 250,000 international buyers and fans. , To help international buyers quickly understand the company's products and qualifications, and effectively promote mutual trust and cooperation between the two parties.

Second, professionalization, excellence, to create a vane of the frontier trend of the development of the industry

CTJPA organizes four exhibitions and strives to strive for excellence in specialization. Exhibiting brands and display categories continue to cover the entire industry chain. The theme exhibition hall settings and industry events are closely integrated with the new trends and new directions of industry development, making the exhibition truly the frontier trend of industry development. wind vane.

1. Well-known brands in the entire industry chain at home and abroad gather to build a one-stop shopping platform for buyers

CTJPA hosted four exhibitions, which attracted many well-known domestic and foreign brands to participate in the exhibition. The scope of exhibitors covers the entire industry chain of the industry, and is a one-stop precision shopping platform for professional buyers.

The well-known IPs and institutions at home and abroad that have been confirmed to participate in the 2021CLE China Authorization Exhibition include: Minions, Transformers, Peppa Pig, Barbie, Linefriends, Legend Pictures, Pokémon, HelloKitty, Doraemon, World of Warcraft, Assassin’s Creed, Super Pan, Bear Haunt, Paul Frank, Palace Museum, Shaanxi History Museum, British Museum, Bubble Mart, Smiley, Discovery, etc.

The well-known domestic and foreign brands that will be unveiled at the 2021CKE China Baby Products Show include: gb Goodbaby, Cybex, Evenflo, rollplay, Joie, Nuna, Combi, Pigeon, Amorhome, Xinghui, Bebekasi, AVOVA, Quintas, Wheelton, Ubay, Dake, Richell, Rikang, Zhilebao, Touareg, Moe Dasheng, Berry Jia, Cougar, etc.

LEGO, Hape, Ty, MGA, Spin Master, ZURU, Ravensburger, BANDAI, TAKARA TOMY, EPOCH, GUND, HABA, Asmodee, Djeco, Jakks Pacific, Vtech, Smart Games, Think Fun, Brio, Steiff, Jellycat, Yi Jialin , Weishi, Liou, Calyo, Magnetic Universe, Lanzhou, Chaoqite, Changyi, Wanjia, Xinyun Wood, Mingde, Saite Dudu, Binfa and other well-known toy brands at home and abroad. Will bring the latest products to participate in the 2021CTE China Toy Fair. This year's CTE China Toy Fair will also set up a "Trendy and Collectible Toy Pavilion" for the first time, including an artist exhibition area, a boutique hand-made exhibition area, etc., to focus on displaying new products in the trendy market.

The 2021CPE China Preschool Education Exhibition also attracted many well-known brands at home and abroad, including Guidecraft, HABA Education, Weplay, Watson Wei, Qisehua, Ou Meng, Chicco, Qitele, China, Yonglang, Geli, Haijilun, Yuhe, Dongfang Baby, Best, Yixuan, Taiwan Heritage, Jiayi, Taiyue, Haring, Baocheng, Only Jia, Deli Gao, etc. will bring the most cutting-edge products and concepts in the field of kindergarten education.

2. The exhibition activities are fully upgraded to achieve precise docking and promote a win-win situation in the industry

CTJPA organizes four exhibitions every year, all of which hold a variety of industry activities. The gathering of big names, turbulence of thoughts, and precise docking attract a large number of professional visitors and exhibitors to actively participate.

2021 coincides with the 35th anniversary of the founding of the China Toys and Baby Products Association, the 20th anniversary of the CTE China Toy Fair, and the 15th anniversary of the CLE China Authorized Exhibition. Various industry activities will be fully upgraded to build the industry chain, exchanges and mutual learning, and deepen cooperation. A more powerful platform.

The "TJPA Industry Upgrading and Innovative Product Display", with the Consumer Goods Industry Department of the Ministry of Industry and Information Technology as the guiding unit, will exhibit the finalists in the selection activities, demonstrating the new strength and new level of industry innovation.

During the 2021CLE China Authorization Exhibition, a cultural and expo theme exchange meeting will be held under the guidance of the State Administration of Cultural Heritage, inviting museum leaders and senior officials in the authorization industry that have achieved remarkable results in cultural and expo authorization in the past year to share experience + precise matchmaking.

In order to help the healthy and orderly development of the trendy toy industry, the China Play Association plans to set up a trend and collectible toy professional committee, which will formally hold the inaugural meeting during the CTE China Toy Fair in October this year.

During the exhibition, there will be "2022 Trending Product Display and Release" activities, China Brand Licensing Summit Forum, China Preschool Education Development Conference and many other activities to help exhibitors and professional visitors accurately grasp the industry development context, learn the latest business ideas, one-to-one Matchmaking exchanges win opportunities for cooperation and comprehensively promote the sustainable and healthy development of the industry.

3. Pre-registration achieves a new breakthrough, 5 million worth of benefits will be sent out soon

Although there are still three months to go before the opening of the CTJPA Fourth Exhibition, the strong buyer demand for new product purchases and IP cooperation has caused the number of visitors to pre-register to a new high, an increase of 25% over the same period last year. Among them, the pre-registration of CKE China Baby Products Show The number of people increased by more than 30% year-on-year.

As the organizer of the exhibition, China Play will provide multiple VIP privileges for exhibitors and buyers, valued at over 5 million, including:

Hotel accommodation allowance:

VIP benefits: Special VIP and VIP group members will enjoy free accommodation;

Old and new benefits: old buyers invite and recommend 3 buyers of designated types to visit, and 4 buyers can enjoy accommodation subsidy of RMB 260 per day for 3 days;

Exhibitor benefits: Exhibitors invite and recommend designated buyers to visit the venue. The buyer can enjoy accommodation subsidies of RMB 260 per day for 3 days, or a consumption coupon of RMB 200.

lunch voucher:

Over 1,000 pre-registered spectators with the group will enjoy free lunch coupons.

Attendance:

Proceedings: Pre-registered visitors can download the paper and electronic version of the proceedings;

Gifts: 10,000 pre-registered spectators can enjoy the gift.

Refreshments in the lounge area:

Pre-registered visitors can enjoy free refreshments in the VIP lounge area.

Badge delivery:

Visitors who pre-register before August 30 can enjoy free badge express delivery service.

Participate in live events for free:

Pre-registered visitors will have the opportunity to participate in various live events for free.

Note: All benefits are on a first-come, first-served basis. Detailed rules and notices will be announced on the official WeChat account of the China Game Association.