Gifts / Sports & Toys

September-December is the peak sales season for e-commerce. Important holidays in European and American countries such as Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, etc., and domestic Double Eleven are concentrated in the second half of the year, which triggers consumption power. The centralized outbreak cannot be ignored. Before welcoming the carnival of the e-commerce peak season, which toy categories do you think will become the darlings of this peak season?

▌Building blocks

Building blocks have always been a hot-selling category on global cross-border e-commerce platforms. On the one hand, due to years of intensive market cultivation, a number of experienced players of building blocks have emerged in overseas markets, who are more pursuing the "high-tech", "high-quality" and "easy-to-use" products. As a result, building blocks have become one of the high-growth categories, especially 30＄-50＄, 50＄-100＄, 100＄+ medium and high customer unit price products. On the other hand, with the rise of domestic building block brands in recent years, many brands have frequently moved overseas and were once snatched by consumers.

In 2021, it is estimated that more e-commerce platforms will continue to cooperate with merchants with supply chain advantages, create more merchants with a scale of over 100 million, and help domestic brands go overseas. In addition, with the support of new policies for cross-border e-commerce, there is huge room for domestic building block brands to develop overseas in the future.

▌Remote control

Like the building block category, remote control toys are also a popular category on cross-border e-commerce platforms, and one of the categories that many e-commerce platforms have been supporting. The core of this type of toy is the strength of the supply chain. In recent years, hundreds of e-commerce platforms have had hundreds of explosive models with annual orders exceeding 10,000. It is predicted that in 2021 there will be a lot of popular hot products, especially in overseas e-commerce platforms such as Amazon. Some high-end remote control brands with accurate positioning will frequently pop up in the remote control toy category, becoming many cross-border e-commerce companies. The preferred category among customers, focusing on remote control aircraft, remote control cars, remote control boats, etc.

▌Alloy car model

With the continuous improvement of people’s living standards, car models have become the collections of many consumers. The export output value of some well-known alloy car models has increased significantly. On some cross-border e-commerce platforms, several IP+ marketing activities will be created for this category. Constructing trendy crowd tags and shopping guide channels, etc., to promote continued high consumer demand.

▌Outdoor toys

In the past two years, due to the outbreak of the global epidemic, people's outings are restricted and sports demand rebounded, and outdoor related toy products have become popular. Public data from the United States Toy Association shows that the total sales of outdoor toys in 2020 will reach 5.35 billion U.S. dollars, a year-on-year increase of 28.6%, and it is expected to continue to rise this year. Therefore, outdoor toys are one of the growing categories that cannot be ignored.

▌Baby and children educational toys

Young toys have always been a rigidly needed category in the market. Since the epidemic in 2020, social anxiety has accumulated and anxiety about the future has accelerated the market's demand for educational toys. The core value of toys is "interesting" and "inspiring". They are the medium for children to touch, understand and explore the world. During "playing", children understand causal relationships, learn scientific knowledge, and explore the rules of operation of everything in the world. Infant educational toys will be one of the growing toy categories for a long period of time in the future.