Gifts / Sports & Toys

On June 29, Dunhuang.com's one-week June "Summer Boutique" promotion ended. Six major categories including clothing, health and beauty, mobile phones, hairdressing, toys and gifts, home gardening, etc., launched a wave of efforts. An irresistible summer purchasing frenzy. Among them, the performance of the toy category is particularly eye-catching, and the transaction volume of novel and peculiar, entertainment and recreational toys has risen by 1294% year-on-year. It is worth mentioning that the summer promotion of Dunhuang.com and Amazon, Wal-Mart and other domestic and overseas e-commerce platforms "crash", this result once again strongly demonstrates the success of Dunhuang.com in mature markets such as the United States and Europe. Occupancy advantage and buyer recognition.

The temptation of diverse scenes is unstoppable, and buyers have "impulsively chopped their hands"

This summer coincided with the slowdown of the epidemic and the restart of the global leisure tourism industry. In order to seize the market opportunities that follow, Dunhuang.com has once again upgraded the gameplay of this big promotion, fully activating new and old buyers to fully release their buying potential.

In addition to launching powerful discounts of up to 80%, cross-store discounts, and exclusive privileges for newcomers, Dunhuang.com also focuses on summer boutique guide scenes and differentiated selections, focusing on clothing and apparel, health and beauty, and mobile phones. Selected summer new products in six categories, including hairdressing, hairdressing, toys and gifts, and home gardening. There is a special section for new and exotic products to attract overseas buyers to click and place orders with the most in-line items. At the same time, Dunhuang.com also breaks category boundaries through diversified scene design and realizes the big linkage of related products, and uses elaborate shopping plans to increase consumers' desire to purchase and encourage "unplanned consumption".

Leading sales, leisure toys won the crown

As a representative of "unplanned consumption", toy products have won the popularity star of this Dunhuang.com "Summer Boutique" promotion.

During the promotion period, the transaction volume of this category increased by 86% compared with the same period last year, and the transaction volume of new exotic toys, entertainment and recreational toys increased by an unprecedented 1294% year-on-year. Among them, the novel and cool decompression toys, the "rodent-killing pioneer" of educational entertainment and their derivatives have become the most popular celebrity products among overseas buyers, driving considerable sales.

3C electronic products and accessories are still hot, and the total transaction volume of mobile phones and accessories increased by 39% from the warm-up period. Among them, Xiaomi mobile phone steadily ranked first in the sales of 3C products this summer, becoming the most popular Chinese brand by overseas buyers. It performed well in the big promotion, leading the mobile phone category to record a record of 120% year-on-year increase in transaction volume.

In addition, overseas buyers also favor household goods, clothing and accessories. The total transaction volume of kitchen, restaurant, and bar tools in household department stores increased by 78% year-on-year. The total amount of clothing transactions increased by 10% year-on-year, of which men's clothing increased by 21%, which played an obvious leading role.