Gifts / Sports & Toys

The Tokyo Olympics, which was delayed for a year, finally opened. Unlike before, after 00, it became the main force of the Olympic Games. The topics about the Olympic Games are no longer focused on the competition and medals. The athletes with "cool tide", "personality", "fun Children" and their fashion costumes have aroused hot discussion.

Obviously, the Z generation has already crossed the border in the Olympic Games. For the tide game brand, the combination of IP with Olympic theme and sports trend is also an effective way to attract young people's attention.

1、 Original IP and sports combination, various styles stimulate purchasing desire

Some brands of chaoplay catch the Olympic hot spot in the new product design, launch the tide game products with IP image participating in sports events, and some let the IP image perform different sports actions, thus showing more interesting style types.

Mga entertainment company's trendy brand l.o.l.surprise! The All Star Sports dolls with new sports theme are launched. Players can collect 8 surprises during the unpacking process. Each doll has a special water cup, new clothes and flash sports accessories. Some dolls also have the effect of cold water discoloration. During the process of using accessories to dress up the doll, the players can experience the fun of summer sports.

In addition, mga entertainment company also launched l.o.l.surprise! Football and baseball theme all star sports dolls, cheerleading dolls and other new products.

If the tide play brand comes to launch the blind box of nanci Nancy sports games series, Nancy Nancy performs 12 sports events including tennis, artistic gymnastics, table tennis, swimming and basketball with 12 sports events, including tennis, artistic gymnastics, table tennis, swimming and basketball. Each pair is matched with different Chinese style sports clothes, accessories and actions, while the hidden one is the champion image of wearing Chinese athlete clothes and gold medal hanging on her neck, Let the player have the experience of participating in the Olympic Games.

As the wave series matches the current Olympic boom, in the half month of launch, tmall platform alone sold more than 8000 sets.

Tokidoki taoqidocchi launched the all star champion blind box, with different members of the tokidoki family, to perform different sports events. Besides 8 regular and 2 hidden funds, there are also 2 different hidden funds, which stimulate the players to buy collections.

52toys focuses on the close combination of young people's interests in product development, and has launched super activated Yoga series and Lulu pig sports series of Chaoxing products.

Super activate the Yoga series of women, let the rich Tang Dynasty ladies make various yoga actions, show the comic style that people can not help but can not help, so it is popular with consumers.

Lulu pig sports series is a fat piglet using various devices to exercise to lose weight scene, in the fun style with a certain inspirational color.

2、 Cooperate to develop star IP, and tap more business value

In addition to the combination of original IP and sports, powerful brands will cooperate with sports organizations or brands to develop star products or personages IP in a toy specific style, so as to realize business more diversified.

LEGO Group, jointly with famous sports brand Adidas, launched the LEGO Adidas original superstar model set. Players can use LEGO block particles to reproduce this classic sneaker and use it as a collection value display.

The LEGO Adidas sneaker is like a real shoe with Adidas superstar shoes, shell head, clover logo and 3 serrated stripes. The package contains 17 extra Lego blocks, allowing players to choose to match left or right shoes, as well as a laces and box style box for a more realistic experience.

The cooperation IP of Funko, a popular brand in the United States, has reached all aspects of popular culture. From manwei, DC superheroes to NBA stars, European singers, artists and even world celebrities, the six major fields like by young people are the power of Funko.

Among them, in the field of sports, Funko has cooperated with a number of sports organizations, such as NBA, NFL (Professional Football League), NHL (professional hockey league), MLB (United States Baseball League), WWE (American professional wrestling League) and football team, etc., and depicts the appearance of star athletes in various fields through the iconic Pop series square doll, It is popular with young consumers.

The American toy brand Enesco Ernes, combined the popular classic IP cat and mouse with the sports theme, launched a cat and mouse sports series blind box, Tom cat and Jerry Mouse respectively perform tennis, baseball, football, basketball and other sports, each of which designed different facial movements, showing a lovely and funny style, The hidden money is Tom and Jerry win the trophy together, with the good meaning of "hard work and always gain".

Conclusion:

Young people are always the main characters of sports. The Z generation of the stage makes sports consumption more personalized and diversified. With the Olympic Games in full swing, the sports theme of the tide game products or will usher in a new wave of climax, to the diversified and differentiated development of the tide game market brings new opportunities.