Gifts / Sports & Toys

According to the report "White Paper on Trends and Insights in the Trendy Toy Industry" released by Tmall’s New Product Innovation Center, in recent years, driven by blind boxes, trendy consumers have quickly "broken the circle", with ages ranging from 18 to 35 years old. Floor.

The survey shows that Chaowan meets the multi-level emotional needs of consumers in terms of personalization, self-interest, and social interaction.

TOP TOY takes blind boxes, figurines, assembled models, doll models, building blocks, statues, original products, trendy toys, and Yifan rewards as its core categories. The product strategy of multi-category, multi-IP, and price bandwidth makes everyone enter Shop consumers can find the most suitable products in the TOP TOY store.

As a "popularizer of trendy games", TOP TOY has opened 45 stores in more than 20 cities across the country in only about half a year. At the beginning of April, TOP TOY appeared in Lanzhou Center in Lanzhou, and nearly 30,000 customers visited the store on the first day of opening. In mid-April, TOP TOY entered Chengdu IFS Mall, with a revenue of about 270,000 on the first day of opening, and the customer unit price was as high as 400 yuan. Sun Yuanwen revealed that this year TOP TOY plans to expand 100 stores in China and promote the establishment of overseas stores. After rapidly deploying Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Tianjin and other cities, TOP TOY finally came to Xinjiang and officially opened the expansion of the western region.

TOP TOY Xinjiang store is the first large-scale fashion collection store in Xinjiang. On the opening day, the store was very crowded, and the enthusiasm of fashionistas continued to rise. It is understood that the revenue of TOP TOY's first store in Xinjiang exceeded 50,000 on the first day.

It is worth mentioning that, in order to promote the popularization of trend culture, TOP TOY adapted measures to local conditions and combined with the magnificent regional characteristics of the northwestern region of "solitary smoke in the desert and the setting sun in the long river". In the first store in Xinjiang, two generals, Zhao Yun and Huang, are specially set up. The imitation statue of loyalty is very popular among local young people and attracts many young people to check in.

The opening of the first store in Xinjiang is just the beginning of TOP TOY's expansion in the western region.

According to Sun Yuanwen, founder and CEO of TOP TOY, this year TOP TOY plans to expand 100 stores in China and 1,000 offline retail machines. At present, TOP TOY's robot store has been stationed in Lhasa Wanda Mall, and the goal of brand offline coverage in many provinces and cities in China is in continuous progress.