Gifts / Sports & Toys

On August 3, the State Council issued the "National Fitness Plan (2021-2025)", which put forward 8 main tasks, including increasing the supply of fitness facilities for the general public, extensively launching national fitness events, and improving the level of scientific fitness guidance services, Stimulate the vitality of sports social organizations, promote the development of fitness activities for key groups, promote the high-quality development of the sports industry, promote the integrated development of national fitness, and create a social atmosphere for national fitness.

The "Plan" clarifies that by 2025, three-level public fitness facilities in counties (cities, districts), townships (streets), and administrative villages (communities) will be fully covered, as well as a 15-minute community fitness circle, with 2.16 social sports instructors per 1,000 people , Drove the total scale of the national sports industry to 5 trillion yuan.

Opening on August 4, sports concept stocks skyrocketed across the board. Ledman Optoelectronics, Jinling Sports, Rhein Sports, Xinlong Health, Lisheng Racing, Sanfu Outdoor, Shuhua Sports, and China Sports Industry have their daily limit.

01

Will nurture a group of small and medium-sized "specialized, specialized and new" SMEs in sports industry

The main tasks of the "National Fitness Program (2021-2025)" show that in order to promote the concentration of sports resources in high-quality enterprises, relevant departments will cultivate a group of "specialized, specialized, specialized, specializing "New" SMEs, "Gazelle" companies and "Invisible Champions" companies, encourage qualified companies to become stronger, better and bigger with the goal of single champion companies.

However, in my country's capital market, the sports industry is still a "unpopular" industry. In 2021, no sports industry company has achieved an IPO. The last IPO company was Shuhua Sports, which went public at the end of 2020. Looking further back, the sports company that achieved an IPO before Shuhua Sports was Impulse, and it went public in September 2017.

Public information shows that A-share sports industry companies are mainly engaged in the production and manufacture of sports equipment and sports equipment, and higher value-added sports services and competition copyright operations are still rare in the capital market due to the unclear profit model. At present, the enterprises represented by copyright operations are contemporary styles.

02

Organization: optimistic about sportswear, sports equipment, etc.

Tianfeng Securities believes that the popularity of national fitness needs to be improved at present. The "Plan" proposes that the total scale of the sports industry in 2025 will reach 5 trillion yuan, which is more room for improvement than the current one (2.9483 billion yuan in 2019). The formation of sports apparel equipment and industrial chain is positive in the medium and long term.

At the same time, due to the huge number of sports consumers in my country and the continuous improvement of consumption power, the scale of the sports industry has grown rapidly in recent years, and the trend of domestic substitution is clear, which has driven the rapid growth of leading and characteristic enterprises.

03

Insiders: the goal is "stable"

"The goal of 5 trillion yuan was actually proposed as early as 2014. In recent years, many policies have been introduced to focus on this goal. Although the current new crown epidemic has brought certain pressure on the sports industry, the industry has a great impact on the future of the sports industry. Very optimistic." A senior sports investor told reporters.

The reporter noted that the 13th Five-Year Plan for the sports industry shows that the total scale of the sports industry in 2020 will exceed 3 trillion yuan, and according to the "2019 National Sports Industry Total Scale and Value Added Data" released by the Sports Economy Department of the State Sports General Administration "Announcement", the total scale of the national sports industry in 2019 has reached 2.9483 billion yuan, which can be said to have achieved the goal of 3 trillion yuan a year ahead of schedule.

One of the more important data is that the sports service industry has accounted for half of the sports industry, reaching 1.49 trillion yuan in 2019, accounting for 67.7% of the annual added value.

The above-mentioned investors said that according to a conservative growth rate of about 11%, the total scale of my country's sports industry can reach at least 5.31 trillion yuan in 2025. In his view, with the continuous implementation of relevant policies, my country's sports industry will be implemented in 2025. The total size of the company will exceed this value.