Gifts / Sports & Toys

October 19-21, CTE China Toy Fair, CLE China Authorized Exhibition, CKE China Baby Products Exhibition, CPE China Preschool Education Exhibition (abbreviation: CTJPA) sponsored by China Toys and Baby Products Association (abbreviation: China Play Association) The fourth exhibition) will be held at the Shanghai New International Expo Center.

The four exhibitions hosted by CTJPA this year will continue to be on the same stage, with an exhibition area of 230,000 square meters. 2500+ exhibitors from more than 30 countries and regions will bring 5,000+ brands, 2,000+IPs and 500,000+ products to the show. 12 production area governments, 120+ industry associations and important channels organize groups to participate in and watch the exhibition, and it is expected to attract 100,000 visitors.

CTJPA organizes four exhibitions every year to accurately grasp the latest market trends and set up special theme halls or special areas. What special special halls/zones will be unveiled at this year's exhibition? Let's get a spoiler first!

Set up a new special hall and exhibition area to hit the forefront of the industry

01

Fashion and Collectible Toys Gallery

CTE China Toy Fair: W5 Hall

With the rise of young people in the Z era, trendy toys are no longer the hobby of a few people, and have become the frontier of popular consumption. The CTE China Toy Fair set up the "Fashion and Collectible Toys Pavilion" for the first time this year, focusing on displaying the latest products of fashionable and collecting toys, and releasing fashionable consumption trends.

The Fashion and Collectible Toys Pavilion will have several major sections including boutique hand-made exhibition area, trendy toy area, collection model area, fashion brand studio exhibition area, designer exhibition area, and forum activity area, bringing together trendy toy companies, studios, and independent designs. Teachers and artists, etc., showcase new trendy products such as blind boxes, figures, high-end models, and statue products.

52TOYS, Aofei Entertainment, Kaitian Studio, Xunhexing, Twelve Buildings, Soap Tour, Beast Kingdom, Xintai, Huaxi Animation, Chaoyu Animation, Dongguan Liou, Art Model, Weiying, CMC, Shunlin Well-known companies such as Model, Yuli, Meichang, and Huina will bring their many new products to make a big debut in the fashion and collectible toys hall.

In addition, in order to meet the new needs of the current industry development, the China Play Association plans to establish a "Trendy and Collectible Toy Professional Committee", which will hold an inaugural meeting during this year's CTE China Toy Fair.

02

Science and Technology National Chao IP Zone

CLE China Authorized Exhibition: Hall E3

my country's national defense science and industry has made remarkable achievements in recent years, which greatly enhanced the national pride and self-confidence of the people. The science and engineering IP has also become an important part of the "national trend", favored by young people and attracted major brands Competing for cooperation, launched a different series of themed products.

The CLE China Licensing Exhibition launched the "Science and Industry National Tide IP Zone", bringing together dozens of companies/IPs from China Aviation, China Lunar Exploration, China Aerospace, etc., to showcase my country's new achievements in the development of aerospace science and industry, and to showcase the technology and industry IP culture and creativity New areas and opportunities for cooperation.

03

International Brand Zone of Quality Parenting Life Museum

CKE China Baby Products Exhibition: Hall W1

At present, companies in the maternal and infant industry are facing issues such as how to recognize the value of brand differentiation and how to convert publicity traffic into sales. In order to help brands display differentiated new products in an all-round way, and enhance buyers and consumers’ awareness of high-quality products, this year’s exhibition specially set up the "Quality Parenting Life Hall International Brand Zone", which takes into account the dual effects of trade development and brand promotion. Reach accurate target customers.

At present, the brands that have settled in include: Ailebebe, Apple park, BOSCH, Britax, mustela, osann, OKBABY, PegPerego, Renolux, Silver Cross, Sigikid, etc. The innovative new products displayed here will use the CKE China Baby Products Exhibition The original "B2B+B2C" model attracts professional buyers and target consumers to observe and experience in the industry exhibition + KFE China Play Expo for a total of 5 days.

At the same time, the selected brands and products in the "Quality Parenting Life Museum International Brand Zone" will also participate in the elite private fairs for professional buyers, where brand owners and channel/terminal buyers will be accurately connected; there will be pregnant mother experience officers during the fair. Training camps and brand check-in, Raiders of the Lost Ark parent-child breakthroughs, "heart anchors" and other activities.

04

Jingdong Optimal Zone

CKE China Baby Products Exhibition: Hall W1

At this CKE China Baby Products Exhibition, the China Game Association will cooperate with JD Maternal and Infant to open up the "Quality JD Selection Zone" to focus on displaying the top-ranked maternal and child products in the Jingdong Mall, including infant nursing products, and maternal and child products. Small home appliances, strollers, etc., help professional buyers to keep abreast of the hot-selling trend of maternal and child products online.

05

Nursery and Childhood Integration Zone

CPE China Preschool Education Exhibition: Hall E6

"The integration of nursery and child care" has become a new hot spot to help the development of the industry, attracting the attention of governments at all levels, experts and scholars and many practitioners. This year’s CPE China Early Childhood Education Exhibition launched a new "Kindergarten and Childcare Integration Zone", setting up a consultation area for brand procurement and brand franchising in the supply chain of the nursery and childcare supply chain, to explore the balance between education quality and income, and to explore sustainable childcare industry Business model.

06

Montessori Education Zone

CPE China Preschool Education Exhibition: Hall E4

Montessori's concepts and methods have gradually been integrated into my country's mainstream preschool education. Based on its concepts and methods, more and more kindergartens actively carry out various practical exploration activities in daily teaching. To this end, this year’s CPE China Preschool Education Exhibition launched the "Montessori Education Zone". As the first themed exhibition area this year, there will be professional displays and expert explanations to intuitively learn the Montessori teaching system for kindergarten directors, distributors, and investors. , Provide a standardized, high-quality teaching reference.

Featured theme exhibition area, precise link to the industry's best resources

In addition to the newly established pavilions and special areas, the four exhibitions hosted by CTJPA this year, as always, launched a number of special exhibition areas, bringing together a large number of new products launched by well-known brands at home and abroad, showing new characteristics of the development of the industry from different themes.

01

DIY toys area

CTE China Toy Fair: Hall N2

The new crown epidemic has made people re-recognize the importance of parent-child companionship and mutual growth. Therefore, parent-child families have an increasing demand for DIY toys, which has led to the hot sale of toys such as building blocks, jigsaw puzzles, colored clay, and magnetic toys. This year, CTE China Toys Fair will continue to set up a "DIY toy zone". Brand exhibitors such as 100%, Deli, Triple A, Calyo, Zhijuliangpin, Luofu Stationery and other brand exhibitors will focus on displaying their first launch or new products.

02

Cultural Expo authorized display area

CLE China Authorized Exhibition: Hall E3

This year's CLE China Licensing Exhibition will continue to launch the China Cultural Museum authorized exhibition area under the guidance and support of the State Administration of Cultural Heritage. More than 10 domestic cultural institutions/IPs including China Cultural Relics Exchange Center, Dunhuang Research Institute, Qin Shihuang Mausoleum Museum, Shaanxi History Museum, Henan Museum, Suzhou Museum, Dunhuang Museum, Guanfu Museum, National Treasure, etc. will be exhibited together. In addition, more than 10 international cultural and cultural institutions, including the British Museum, Metropolitan Museum of Art, V&A Museum, Louvre, Boston Museum of Fine Arts, British National Gallery, Leonardo da Vinci Museum, and The Hague Municipal Art Museum, will also be present at the exhibition.

03

Games and sports area

CLE China Authorized Exhibition: Hall E2

Electronic games and sports are the daily entertainment and pastimes of the younger generation of Z. With the increasing purchasing power and consumption power of players, the influence of game IP and sports IP and the loyalty of fans are increasing, bringing a broader scope to the brand licensing industry Business.

This year’s CLE China Authorized Exhibition has set up a "Game Sports Zone", with dozens of companies including Blizzard Games, NetEase Games, Need for Speed, King of Fighters, Plants vs. Zombies, NBA, Barcelona, Inter Milan, Atletico Madrid Football Club, French National Football Team, etc. And IP will be unveiled here, presenting new IP, new image and new model in the field of games and sports to professional audiences.

04

Children's Riding and Outdoor Products Zone

CKE China Baby Products Exhibition: W3 Hall

In 2021, outdoor sports and riding products will continue to sell well. This year's CKE China Baby Products Fair "Children's Riding and Outdoor Products Zone" will display children's bicycles from brands such as Zhilebao, Cougar, Berryjia, Qiyue, Lebei, Dake, Wisdom Star, Dalis, etc. , Scooters, roller skates, balance bikes and other new outdoor sports products.

05

STEAM Education Zone

CPE China Preschool Education Exhibition: Hall E6

STEAM education continues to attract attention in the field of preschool education in my country. In order to actively explore the direction of STEAM education upgrade, CPE China Preschool Education Exhibition continues to launch the "STEAM Education Zone", and convenes the establishment of preschool and STEAM education committees at the same time to help maker education and promote peace Standardize the development of the industry. STEAM education brand vendors such as Marta, Chicco, Meikou, Stimul, Fengdi, etc. will make their debut here.

If you want to experience the new trends and new products of well-known exhibitors on the spot, accurately grasp the industry development opportunities, and accurately communicate and cooperate face-to-face, scan the following QR code for online pre-registration!

In addition to the featured exhibition area, during the four exhibitions hosted by CTJPA, a variety of industry events will be held to help you understand new trends in industry development, understand new ideas for operation, explore new trends in the industry, and exchange new opportunities for business development. stay tuned!