Gifts / Sports & Toys

Recently, listed companies have successively disclosed their performance reports for the first half of 2021. Counting the operating data of domestic listed companies involved in the toy industry, we can find that the toy business has generally grown significantly, the trendy play business has been placed high expectations by various companies, and offline sales channels have gradually gotten rid of the impact of the epidemic, and the recovery has been obvious.

▋Toys are still good business

In order to maintain stable performance, most listed companies will carry out diversified business layout. The toy business has become the biggest highlight of the company's performance reports in the first half of this year.

Aofei Entertainment turned losses into profits in the first half of 2021, achieving operating income of approximately 1.318 billion yuan, an increase of 21.1% year-on-year; net profit attributable to shareholders of listed companies was approximately 5.18 million yuan. Among them, toy sales revenue reached 537 million yuan, an increase of 37.4% year-on-year, which was the highest growth rate among all the product categories stated in the report. TV media increased by 33.08% year-on-year, games increased by 12.58% year-on-year, baby products increased by 8.59% year-on-year, and film and television categories increased by 4.89% year-on-year

Alpha Entertainment's 2021 semi-annual report data

Aofei Entertainment’s financial report shows that, in terms of K12 children’s toys, the company focuses on promoting multiple animation IP toy projects such as "Super Flying Man", "Giant Fighter", and "Balala Little Magic Fairy". In the category of toy projects, "Vision Building Blocks" has launched aerospace cultural and creative building block sets, second-generation building tables, and Kubian fleet upgrade series.

Star Entertainment's report for the first half of 2021. From the perspective of different industries, the toy business is the only growth point. During the reporting period, the company’s toy and derivatives business achieved a revenue of 132 million yuan from its main business, an increase of 11.84% over the same period of the previous year, accounting for 24.83% of total operating revenue; a net profit of 6,194,500 yuan, an increase of 45.21% over the same period of the previous year; In terms of products or services, the car model toy business achieved operating income of 110 million yuan, an increase of 16.08% over the same period last year.

Starlight Entertainment stated that it will actively promote product technological innovation around market demand, combined with the trend of healthy and intelligent toy products in recent years, and continue to produce excellent products that can meet the individual needs of consumers and can withstand market testing. Focusing on the market opportunity for the new generation of post-90s parents to become the main force of consumption, we will continue to optimize the structure of toy products and expand the new categories of toys in an orderly manner.

▋The trendy play consumer market continues to expand

Among the pan-toy listed companies, Bubble Mart's performance in the first half of the year is undoubtedly the most beautiful. During the reporting period, the company's total revenue was 1.773 billion yuan, an increase of 116.8% over the same period last year; gross profit was 1.117 billion yuan, an increase of 109.4% year-on-year; the profit attributable to company owners was 360 million yuan, an increase of 153.8% over the previous year; IFRS adjusted net profit was 435 million yuan, a year-on-year increase of 144.1%.

In the latest performance announcement of Bubble Mart, you can see the changes in the Chaowan consumer market. Different from the previous excessive dependence on a single IP, in the first half of 2021, Bubble Mart had a total of 6 IP revenues exceeding 100 million yuan. It is worth noting that Bubble Mart officially launched the high-end fashion product line "MEGA Collection Series" this year, and one of the co-branded products is priced at 4,999 yuan.

Pao Mart Interim Results Announced Data

The trendy play market is constantly being opened up, and the success of Bubble Mart has attracted more companies to accelerate in-depth deployment, and the competition is becoming more and more fierce.

Aofei Entertainment revealed in its financial report for the first half of 2021 that the company is actively deploying to young and trendy markets, and continues to promote its IP licensing business in the young trending field, involving figures, statues, script kills, etc. in recent years. Categories that are popular with young people, including the "Jian Hun Street" series of statues, the "Young Bee" character assembly model, and the "Pleasant Goat" art statue have been developed and will soon be launched on the market.

In June of this year, Aofei Entertainment invested 45 million yuan to jointly invest in Kaitian Studio, an original fashion brand that focuses on statue products, with Fujian Aoji, an organization under the name of Aofei Chairman Cai Dongqing. This is regarded as an important signal for it to increase the fashion market. .

In the first half of this year, MINISO relied on TOPTOY to rush into the trendy consumer market. The company's 2021 fiscal year Q4 financial report announced on August 19 revealed that TOPTOY has accelerated its store openings and has a good development momentum, which is expected to become the second growth curve. As of the end of this quarter, TOPTOY has opened 6 Chaowan Dream Factory stores and 27 Chaowan collection stores, and its revenue contribution in a single quarter has increased by more than 180%. TOPTOY is currently in a solid strategic position in MINISO, with excellent store performance in the opened stores, and its gross profit margin is in the process of steadily increasing.

Bangbao Yizhi also disclosed in the report for the first half of 2021 that on the basis of its original business, the company focused on the research and development and promotion of trendy products such as IP authorization, blind box and national tide, and launched the "Douro Mainland", "Chibi Maruko", "Three Squirrels", "Peking Opera Cat", "Space Academy", "Shen Beast King Kong" and other popular IP authorized products at home and abroad.

▋Offline channels have been repaired significantly after the epidemic

In 2020, offline retail in all walks of life will be hit hard by the epidemic, and the toy industry is no exception. By taking stock of the financial reports of listed companies in the first half of 2021, we have seen positive signs of the revival of offline channels.

On September 1, Hong Kong stock company Kidsland International (Kidsland) released its 2021 fiscal year interim report. From January 1, 2021 to June 30, 2021, the company achieved operating income of 754 million yuan, a year-on-year increase of 17.60%. The net profit attributable to the parent company was 12.314 million yuan, turning losses into profits year-on-year.

Kaizhile revealed that its self-operated retail channel revenue in the first half of 2021 was 598.3 million yuan, an increase of 19.1% year-on-year, of which retail store revenue was about 351.4 million yuan, consignment counter channel revenue was about 207.5 million yuan, and e-commerce channel revenue was about 39.373 million yuan. . In the first half of the year, its wholesale channel revenue also recovered, with revenue of 155.8 million yuan, a year-on-year increase of 12.1%, of which distributor revenue rose by 19.9% to approximately 131.3 million yuan, and revenue from hypermarkets and supermarkets rose by 50% to approximately 14.376 million yuan.

Bubble Mart, which started offline, has retail store sales revenue of 675 million yuan in the first half of 2021, a year-on-year increase of 115.5%; robot store sales revenue is 228 million yuan, a year-on-year increase of 115.7%. So far, in the first half of 2021, Bubble Mart has opened 32 offline stores and 126 robot stores in mainland China. The number of stores has increased to 215 and the number of robot stores has increased to 1,477.

In addition, many companies have reported higher expectations for the arrival of the toy sales season in the second half of the year. Can you finally produce an excellent annual report? let us wait and see.