Gifts / Sports & Toys

Recently, the Swedish outdoor brand has taken an important step and announced its official entry into the Chinese market. Peak Performance officially opened an official Tmall flagship store on September 1, and offline physical stores will also be opened one after another.

Another sports fashion brand officially enters China

The Swedish sports fashion brand Peak Performance opened an official Tmall flagship store on September 1, and will open offline physical stores in the future.

According to data, Peak Performance was established in 1986 and opened its first store in Stockholm in 1991. Initially, it mainly exported products to neighboring Norway, Denmark, Finland and Switzerland, and then gradually expanded its market scope. It has now become a well-known sports fashion brand in Northern Europe. .

In 1986, Peak Performance was founded in Ole, Sweden. The founders were three passionate ski enthusiasts. They thought that the ski suits on the market were not beautiful and practical. They decided to combine advanced craftsmanship with distinctive design concepts to manufacture them both inside and outside the ski resort. With all the products that can be used, Peak Performance's ski wear road starts.

In 1991, Peak Performance opened its first store in Stockholm and began to export products to neighboring Norway, Denmark, Finland and Switzerland, and its market scope gradually expanded. Now it has become a well-known sports fashion brand in Northern Europe.

Recently, the Swedish outdoor brand has taken an important step and announced its official entry into the Chinese market. Peak Performance officially opened an official Tmall flagship store on September 1, and offline physical stores will also be opened one after another.