Gifts / Sports & Toys

One of the highlights of toy retail every year, Amazon's 2021 Christmas toy recommendation list, "My Favorite Toys" list, has recently been released as scheduled. The difference from previous years is that this year’s list is particularly long. It contains 158 toys, which is more than 100 models in previous years. The official press release calls it "the longest in history." At least this year's new products, explosive products, and more than 70 exclusive products. This is so distinctive in the anxiety of "out of stock for Christmas" on the market. Perhaps this is Amazon's confidence as a global e-commerce giant.

However, Amazon does not rank or categorize the products, but only lists the products on the same page. After classification and statistics, the editor found that this year's list has the following characteristics:

IP-derived toys accounted for over 1/4

Although the film licenses of the past two years have been hit by the epidemic, the TV and streaming media IP has risen due to the loss of the East and the Reap. The classic IP continues to attract consumers with its permanent charm. Among the nearly 160 products, more than 40 have obvious IP elements. Among them, there are more than 30 products involving classic old IP such as Disney Princess, Marvel, and National Geographic. As for the new IP of streaming media, Amazon has its own exclusive IP products. For example, Amazon's original program "Duo Mi" tells the adventure story of three little birds in the music world.

Luxury Featured Plush Dominion (produced by Jazwares)

Do, Re & Mi Deluxe Feature Plush

This is just a plush toy of the little blue bird with a guitar. Press its belly, you will hear its lively sound, and the little guitar will even glow!

Dolls are indispensable for company

Next, the number of categories that accounted for the second largest proportion is the doll category. Perhaps it is because of the decrease in social interaction and the strong emotional needs of children. In this year's list, there are more than 30 dolls and corresponding playhouses. For example, the Mattel Barbie series introduced below also keeps up with current events and allows children to simulate and learn simple medical knowledge in the game.

Barbie Simple Clinic Set (produced by Mattel)

Barbie Fast Cast Clinic Playset

There are four areas of medical station, examination table, X-ray machine and gift area, so that babies can learn to bandage, mold, fix injured limbs and so on. There are many detailed accessories for exploration.

Outstanding science and education programming

The list also reflects the importance that parents attach to their children's learning this year. In addition to programming and scientific exploration toys that are as popular as ever, this year's basic subject products also appear on the list. For example, reading and writing and computing products for 6-10 year old preschool children. Products with similar functions have often appeared in the infants and children's enlightenment stage in the past, and their functions and difficulty are relatively simple.

Genius Starter Kit (produced by Osmo)

Genius Starter Kit

Contain letters, numbers, shapes, and a more systematic learning software, so that the baby can keep learning at home.

Board game products add joy to Christmas

In terms of Christmas holidays, travel is blocked, what is the best thing to do at home? Apart from surfing the Internet and watching TV, the best pastime is of course to sit around with your family and play board games! Board games are also a popular category since the outbreak. Although the demand has declined after the full implementation of vaccination, it does not affect its status as an important means of Christmas entertainment. In addition to the classic Monopoly and Scrabble games, this year's game products also include many new IP-derived game products.

Dragon Hunting Legend: Magic Forest Board Game (produced by Rui Si)

Raya's Journey: an Enchanted Forest Board Game

Find the lost dragon-seeking buddies in the magic forest. The art design of the product is very similar to the movie "Legend of the Dragon".

More official highlight products

Rainbow High School color-changing sports car (produced by MGA Entertainment)

Rainbow High Color Change Car

The body is equipped with colored lights, and the color of the body can be changed by pressing the front logo.

Balloon Dinosaur (produced by Moose Toys)

Squeakee The Balloon Dino

The dinosaur twisted with a balloon as a child "lives"! The built-in sensor can react to various actions of the owner.

Disney Mickey Beanstalk Game (produced by Funko)

Disney Mickey and The Beanstalk Game

Mickey wants to steal food quickly under the eyes of the giant, slide down the beanstalk and send it back to the village. The game process is thrilling and exciting, and the chessboard design is vivid and three-dimensional.

Star Wars greedy Yoda baby Glogu (produced)

Star Wars Galactic Snackin’ Grogu

This toy is based on the plot of the second season of the streaming drama "The Mandalorian". Children can feed it manually, and it will respond to their favorite things.