Gifts / Sports & Toys

As the US toy industry began to prepare for this year's Christmas shopping season, the professional magazine Toy Insider released the 2021 Holiday Gift Guide. This guide contains a list of multiple categories, among which the most noteworthy HOT20 showcases the 20 hottest toy products selected by industry experts, from which you can discover the popular trends in the US market this year.

1. Scenario simulation toys are highly regarded

More than one-third of the toys on the HOT20 list are based on scenario simulations, including scenario reproduction of authorized IP, design scenarios to extend the fun of play, and immersive professional experience, so that children can have multiple scenarios simulation experience. , Increase cognition and improve various abilities in role-playing.

1. IP theme: in-depth restoration of classic characters, multiple interactive play

▋ Batman Bat-tech Transforming Batcave

This 30-inch tall toy shows the interior of Batman’s cave in the movie. There are more than 10 different interactive play areas that move through the levels through elevators and activate interactive sound effects, including a 4-inch exclusive Batman doll. Suitable age: 4 years old and above Manufacturer: Spin Master

▋Cocomelon Deluxe Interactive Jj Doll (Cocomelon Deluxe Interactive Jj Doll)

The design is based on the protagonist Jj in the CoComelon animation. Children can feed him peas, watch him giggle, and sing his favorite songs, including "your name" and "yes, yes, vegetables". Suitable age: over 3 years old Manufacturer: JAZWARES

2. Scene design: abundant accessories, providing more imagination

▋Disney Princess Ultimate Celebration Castle (Disney Princess Ultimate Celebration Castle)

This four-foot-tall dollhouse has a classic shape. It has three floors, six rooms, 29 accessories, and a window for music, fireworks and light shows. It provides a good place for children to play Disney princesses. , The doll is sold separately. Applicable age: over 3 years old Manufacturer: Hasbro

▋LOL Surprise Omg House Of Surprises

This 4-foot-tall wooden doll house has 10 rooms, including furniture, lights, slides, swimming pool, garage and other facilities. Children can let their collection of LOL surprise dolls "settle down" here and use their imagination to interpret wonderful stories. . Suitable age: 4 years old and above Manufacturer: MGA ENTERTAINMENT

▋Gabby’s Purrfect Dollhouse (Gabby’s Purrfect Dollhouse)

This doll house is a replica of the doll house prototype in the animation "Gaby's Doll House". It is more than 2 feet high and has four floors. Interesting music and sound effects can be found in the play and exploration. It also contains a doll house delivery system and three Accessories. Suitable age: over 3 years old Manufacturer: Spin Master

3. Professional experience: create immersive play fun

▋Choppin’ Fun Learning Pot (Choppin’ Fun Learning Pot)

Children can play the role of a chef and play vegetable cutting games. There are five interactive recipes in the pot, which can teach children to learn numbers and colors, and can be used for storage. Suitable age: over 1 year old Manufacturer: LEAPFROG

▋Blue’s Clues & You! Kitchen Game Set (Blue’s Clues & You! Cook-along Play Kitchen Set)

This kitchen set is based on the animation "Blue’s Clues & You!", including a recipe notebook and 19 game accessories, with original animation sound effects, allowing children to make food in role-playing through fun interactions. Suitable age: over 3 years old Manufacturer: JUST PLAY

2. Toys with social attributes are more popular

American Christmas is usually spent in large family gatherings, so some toys with social attributes are very popular with children. In the HOT20 list, there are several toys that are popular this year that use smart technology to achieve unique interactive functions, which greatly enhance the fun of toys. In addition, competition games toys that can enhance communication between children are also recommended.

▋Got2glow Fairy Finde (Got2glow Fairy Finde)

This is a very popular toy this year. Children can find more than 30 unique virtual elves in each Got2Glow Fairy Finder. They can search for elves indoors and outdoors or even turn the jar upside down, exchange elves with friends, and feed them through the display on the jar. For interactive operations, there are more than 100 sprites available for collection. Suitable age: over 5 years old Manufacturer: WOWWEE

▋Kidizoom Printcam (Kidizoom Printcam)

With this child-friendly camera, you can print immediately after taking a photo, flip the lens for selfies, preview images on a 2.4-inch color screen, and use more than 110 templates for shooting. Suitable age: 4 years old and above Manufacturer: VTech

▋Tamagotchi Pix

This electronic pet toy has a built-in camera. Children can take photos with their virtual pets and experience new interactions, including cooking for pets, ordering takeaways, and meeting other real-world electronic pet friends. Suitable age: over 6 years old Manufacturer: BANDAI AMERICA

▋Akedo Ultimate Battle Arena (Akedo Ultimate Battle Arena)

Inspired by arcade machines, create a background of competitive battles and enhance the fun of battles. Including two exclusive legendary warrior characters, two battle controllers, and more than 35 sound effects, two interchangeable backgrounds and a sandbag training accessory to enhance the fun of competitive battles. Age: over 6 years old Manufacturer: MOOSE TOYS

3. Multifunctional design continues to be popular

Multifunctional design has always been an important selling point of best-selling toys. There is no shortage of such products on the HOT20 list. Through creative design, multiple functions are combined to bring a composite play experience and stimulate children's imagination.

▋Fisher-price 4-in-1 Ultimate Learning Bot:

This baby toy has four separate robots-each with functions such as rotating eyes and pinballs, which can be played separately and independently, or they can be combined into a larger interactive robot with music, lighting and staged learning technology. Suitable age: over 6 months Manufacturer: Mattel

▋Little Tikes Learn & Play 2-in-1 Activity Tunne

Indoor sports toys can exercise both big and fine movements at the same time. Children can climb through the fabric tunnel, play peek-a-boo through the side window, throw five colorful balls through two pitching towers, and have more activity centers, so that both the large and fine movements of the body can be exercised. Games The channel can be folded for easy storage. Suitable age: over 1 year old Manufacturer: MGA ENTERTAINMENT

"Toy Insider" Chief Toy Officer Laurie Schacht (Chief Toy Officer) said: "We reviewed thousands of toys throughout the year to ensure that this year’s guide reflects various interests. The best toys are featured, ranging from interactive pets to toys that stimulate children’s imagination, as well as fun games and activities that bring the whole family together.” I believe this list can provide a valuable reference for toy sales in this year’s Christmas season.

The complete list of HOT20 is as follows: