Gifts / Sports & Toys

October 15-19, the 130th Canton Fair was successfully held. Different from previous sessions, this is the first time since the outbreak of the epidemic that it has returned to be held offline. The online display will be simultaneously held on the official website of the Canton Fair. Therefore, it is also the “first show” of the Canton Fair's online and offline joint exhibition, which has received great attention from the country.

People flow in the main passage of the exhibition hall

It is reported that this exhibition will merge the regular three phases into one phase, and about 7,500 companies have participated in the offline exhibition. This is also the world's largest offline exhibition since the outbreak of the epidemic. Recently, reporters from the China and Foreign Toy Media Center visited the toy exhibition area of the Canton Fair to learn about the exhibition.

Increase in domestic sales and cross-border e-commerce customers

In this exhibition, the toy exhibition area is located in Hall 9.3, occupying about 3/4 of the total area. Plush, inflatable, plastic, wooden, remote control, baby and other categories are distributed among them.

9.3 Pedestrian flow in the main channel of the Toy Exhibition Area in Hall 9.3

Due to the control of the epidemic, the number of foreign merchants participating in the conference has dropped significantly. According to the observations and visits of the reporter, there are many overseas company purchasing representatives who are permanently stationed in the country. Procurement representatives from some emerging countries such as Colombia, the UAE, Mexico, and Russia are more eye-catching; there are also many new customers from neighboring mature markets such as Japan and South Korea. However, according to exhibitors, buyers are interested in new products, but due to supply chain reasons, they are less willing to try and prefer original products with high unit price and good market foundation.

Overseas buyers are learning about products

In addition, according to the exhibitors, the merchants attending this exhibition fully reflected the theme of the exhibition "Domestic and International Double Cycle". The number of domestic sales channel providers and cross-border e-commerce customers has increased significantly compared with the previous year, and there are more comprehensive purchases of non-toy monopoly, showing a small and unstable situation of orders.

Both domestic and foreign sales of exhibits

Exhibitors also took into consideration the special circumstances of this year's exhibition in advance, and in the selection of exhibits, both domestic and foreign sales were considered.

Higher export safety and environmental protection requirements

At the wooden toy booth, the reporter noticed that several buyers asked if the product had FSC certification? FSC certification is a forest management system certification, also called timber certification. It is a certification that uses market mechanisms to promote sustainable forest management and achieve ecological, social and economic goals. It shows that the purchasing side has higher environmental requirements for products.

Since the epidemic, there have been a series of difficulties such as poor supply chains, rising labor and raw material costs, and power cuts. Companies are facing numerous challenges. Exhibitors reported that due to the epidemic, their performance has generally fallen by 10% to 30%, and profits have dropped significantly. They said that they communicated and negotiated closely with their customers and used various methods to overcome the difficulties together. Facing the coming year, it is estimated that various unfavorable factors may continue for more than half a year, but still hope that the market will improve as soon as possible.