Gifts / Sports & Toys

Yoga,an ancient and mysterious sport,first originated in India.Because of its role in improving the body and mind,it is regarded as a good heart by the majority of sports enthusiasts.

Consumers who have no actual wearing experience in the aerobic fitness suits popular in North America at the end of the 20th century may not know how bad it can be to wear aerobic fitness suits to practice yoga.Lululemon founder Chip Wilson participated in his first yoga class.Later,he discovered this"contradiction between supply and demand",and immediately completed a series of work such as fabric development and product design,and achieved the ultimate in thoughtfulness.Speaking of the rise of lululemon,we must start with the transformation of yoga from a weight-loss exercise to a collective activity that attracts many people.In Bryant Park in Manhattan,open yoga classes sponsored by Lululemon are held twice a week.Approximately 400 women attended each time,and most of these participants wore Lululemon brand yoga clothing.

In fact,it is not difficult to see that lululemon harvests yoga lovers inseparable from the consumer community created by its own brand.The community operation has achieved sports courses,lectures and various outdoor activities,which has spawned and expanded consumer groups and strengthened consumer stickiness.

For yoga consumption,lululemon seems to have a large number of products aimed at the female market,but in recent years,"pleasure consumption"has derived more"other consumption".At this time,Vuori is aimed at the consumer market for male yoga enthusiasts.

Although many people have not heard of Vuori,the fitness apparel brand,Vuori's valuation has quietly reached US$4 billion after receiving a US$400 million investment from the SoftBank Vision Fund.This is one of the largest investments in the market in the field of fashion apparel in the near future.

This brand started from men’s yoga clothes into sportswear.In 18 years,it launched women’s sportswear,covering jogging,outdoor,swimwear,T-shirts,accessories and other categories.Vuori's sales surged during the epidemic.Last year,sales of women's sports pants and men's Ponto performance series both increased significantly.After the outbreak in the United States,Vuori,which focused on offline sales,shifted its focus to e-commerce and social media channels during the epidemic.

The effect of the Vuori community operation is reflected in the brand’s real-time fitness classes on social media.It provides 30 to 60-minute classes brought by different fitness instructors or yoga teachers at 8 o’clock every morning.This has caused Vuori’s fans to skyrocket and sales performance..At the end of 2020,the company's revenue has grown to nearly three times that of 2019.After receiving a 400 million US dollar investment from SoftBank,Vuori is not only satisfied with local expansion in the United States,but also intends to enter the international market.It is expected to enter the Chinese and Japanese markets next year.

Domestic sports brand giant Li Ning has also entered the yoga track.Recently,Zhong Chuxi has been officially announced as Li Ning's women's fashion ambassador.At the same time,it has released a new female fitness product suitable for daily exercises such as yoga,Pilates,fitness,etc."Knead pants".The official price is 499 yuan.It is not difficult to see from the official announcement photos posted on the official website that Li Ning also wants to stand on the cusp of female yoga.Enabling female IP,Dream Linkage,a female yoga brand acquired by Li Ning a few years ago,invaded the female sports market.As the country with the largest number of foundries,China is making full use of its own R&D and manufacturing capabilities to slowly build its own brand.

According to a report by Allied Market Research at the end of last year,by 2027,the global yoga market will reach 66.22 billion U.S.dollars,with a compound annual growth rate of 9.6%.The market value of"Hermes"lululemon in the yoga pants session has exceeded US$50 billion,and the cake of yoga sports has become bigger and bigger after sports brands have entered the game one after another.The post-epidemic era may be the main battlefield for the yoga pants market.