Gifts / Sports & Toys

Hasbro’s entertainment division’s revenue in the third quarter of 2021 increased by 76% to $327 million. This was mainly due to recent film delivery such as "My Little Pony: The New Generation" (pictured) and Peppa Pig. Qi) and PJ Masks (pajamas little heroes) and other family-loved franchise content transactions are promoted. This substantial increase allowed the Rhode Island-based toy company to increase its total revenue by 11% in the third quarter to $1.97 billion. Still ahead of rival Mattel's third-quarter earnings. (Competitor Mattel’s third-quarter financial report: Revenue was US$813 million, equivalent to US$2.29 per share. Mattel’s sales were US$1.76 billion, an annual growth rate of 8.0%.)

This focus on entertainment also continues the wishes of CEO Brian Goldner, who died earlier this month. Goldner joined Hasbro in 2000, was appointed CEO in 2008, and expanded the toy manufacturer to the fields of television, film and digital games. The culmination of this strategy was the acquisition of Entertainment One in 2019.

This growth in the entertainment sector came a year after Hasbro’s TV and film business experienced ups and downs. The division fell by 32% in the first quarter, but then grew by 47% in the second quarter.

However, according to Hasbro, due to ongoing supply chain disruptions leading to delays in the shipping industry, the toy company’s consumer goods division’s revenue was not as good as the previous quarter, falling 3% to US$1.28 billion.

At the same time, the company’s Coastal Wizards and digital gaming division had revenues of $360 million (a 32% increase compared to the same period last year). This growth is led by Hasbro's Magic: The Gathering and Dungeons & Dragons franchise.

In terms of the brand portfolio of toy manufacturers, several categories have seen growth this year, including TV/movie/entertainment (up 58% to US$261 million), emerging brands (up 15% to US$177 million) and franchise brands ( 9% increase) 882 million U.S. dollars). Partner brands fell 10% to 366 million US dollars.

The company’s gaming category revenue in the third quarter of 2021 increased by 18% to $281 million, while Hasbro’s total gaming category (including Magic and Monopoly, both reported in the franchise brand portfolio) revenue was higher than During the same period, it increased by 21% to $658 million. .

Looking ahead, Hasbro expects revenue growth for the entire fiscal year to be as high as 16%. On the company's earnings conference call, interim CEO Rich Stoddart said that the search for a long-term CEO was "work in progress."