Gifts / Sports & Toys

The cross-border e-commerce industry is still in the air, and some sellers complain that they can’t fly...

According to CCTV Finance Statistics in the first three quarters of 2021, my country's cross-border e-commerce imports and exports increased by 20.1% year-on-year, showing a good momentum of development... As the Winter Olympics approaches, more sports enthusiasts will be more interested in skiing. As early as 2018, China Economic Net predicted that by 2022, the market size of winter sportswear in Europe and the United States will reach 95 billion U.S. dollars, and the market size of winter sports equipment is expected to reach 70 billion U.S. dollars, which will continue to be the world's largest winter sports goods market. Searching for the "ski" keyword at the Meiya station shows that the categories for sale include ski suits, ski helmets, ski glasses, ski gloves, snowboards, ski arm guards, knee pads, wrist guards, face guards and other protective equipment, whether it is from cold protection or From the perspective of safety protection, these equipment will be a rigid need for every skier. Driven by this wave of market dividends, in addition to maintaining a better operating model, the key is to prevent the red line of infringement. Today, let’s take a look at the patent layout of winter outdoor ski series products?

u3000u3000Ski helmet: The protective properties of the product are more than the seasonal properties. Whether it is cycling or skiing, the applicable seasons can be distinguished from the warmth of the inner tank. There are fewer brands on sale, and most of the products have relatively good sales. The ski helmet product design focuses on safety and comfort. The adjustable size fits the head perfectly. The inner liner of the high-cold and warm ear protectors is removable and easy to clean. The top design vents improve the ventilation performance. The appearance color is mostly coordinated with ski goggles and clothing. After investigation, there are 1,106 valid appearance patents in the United States under the name of helmets, and 722 are publicly authorized.

Ski goggles: In addition to safety protection, the product structure can effectively prevent cold wind or ultraviolet rays from irritating the eyes, allowing a clear and wide vision. The sponge design warms and fits the eyes. The adjustable strap can prevent the ski goggles from slipping off. It is suitable for skiing or cycling. , The number of US appearance patent applications for this category is small, which is easier to circumvent.

Ski poles: It can be regarded as an all-you-can-eat category of protective equipment. Elderly people walking, hikers, mountaineering backpackers, campers, etc. are the target groups. When skiing, you can adjust the length and wear them according to the height, snowboard, snowshoes, etc. The high-strength polyester webbing is put on the wrist to assist sliding safely.

u3000u3000Snowboard: The product focuses on material structure, damping belt, squeeze base, fixing strip, reinforced molding straps, adjustable ankle straps and toe straps, safe and fun to use. As a peripheral product, sticker products can share this part of the product market.

u3000u3000 The above are examples of ski equipment patents. During the investigation process, a large number of ski equipment appearance patents have passed the validity period of 15 years and are currently in the open state. Seller friends who sell related products check whether the similar styles are invalid according to the category, and can rest assured to put the products on the shelves. This helmet expires on April 15, 2022, and the cycle from product manufacturing to launch is also long. If additional styles are added, you can safely choose the style that is about to expire or is about to expire for optimization and upgrade to meet the preferences of more people.

u3000u3000 Cross-border e-commerce operations have always been an iterative update process. As an industry that pays great attention to this industry, we are constantly expanding our service capabilities from multiple perspectives of advertising operations and product selection analysis, hoping to help our seller friends as much as possible.

Improve product display: When checking a single category, the Meiya station will display other products in the ski series. Because skiing is compatible, even if buyers are searching for a single product, they can simultaneously generate demand for other series of products, as shown in the picture below. The products displayed in the pole keywords, does the ski goggles appear particularly eye-catching in the middle? This way, on the one hand, it reminds buyers to buy more protective equipment, and on the other hand, it improves the natural exposure of the product.

u3000u3000Improve product advantages: listen more to the voice of buyers, and check the negative reviews and pain points of our similar products as our advantages and highlights, so as to achieve iterative product innovation.