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Li Ning entered skiing for the first time and launched a new ski category

2022-01-25

Recently, following the launch of the classic logo, Li Ning stepped into the skiing scene for the first time, launched a new ski category, and first presented the LI-NING SNOWBOARDING snowboard series.


Li-Ning brand LI-NING SNOWBOARDING snowboard series focuses on the two purposes of "professional" and "China".


R&D and production based on extreme usage scenarios, product testing and passing under extreme environmental conditions, and withstood the test of many top competitions; specially designed for Chinese ice and snow athletes and ski enthusiasts to create professional equipment, provide Chinese characteristics , The world-class ski products that the Chinese people are proud of.


In addition to launching a new ski series this time, the Li-Ning brand has also launched cooperation with many top skaters at home and abroad, including ski champion Max Parrot, who holds the record for the most gold medals in top snowboard events, and has been on the slopes of various World Cup slopes. The female skater Brooke Voigt, the youngest member of the Canadian national team, Tyler Nicholson, and the first Chinese skater Zhang Jiahao to complete the double backflip on the snow left a deep impression in the face obstacle skills competition.


It is reported that the products displayed this time are only a small part of the LI-NING SNOWBOARDING snowboard series, and more products will be launched in the second half of the year.


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