Gifts / Sports & Toys

Character Options' 100% recyclable licensed plush collection is the next sustainable chapter in its eco-friendly products. Following the successful launch of the Peppa Pig eco-plush toy in 2021, Character Options is presenting an expanded range at London Toy Fair 2022, including from the world of CoComelon, Blippi, Barney, Teletubbies and My Little Pony of super soft 8" characters.

From 18 months, the collection is made entirely from recycled materials, including fabric, padding and thread, and is showcased in FSC Certified: With a custom packaging style guide and a leafy logo sewn onto each toy, parents and gift purchases Players will be able to quickly identify these toys as environmentally conscious choices.

Commenting on the launch, Character Options Marketing Director Mark Hunt said: "Character Options, like most toy companies around the world, must strive to reduce its environmental impact by reducing waste and using more sustainable materials in packaging and products. Post-COVID, the demand for sustainable toys will grow and will be a fundamental part of the future of the industry.

"Our eco plush toys are the next step in this journey. By blending classic and popular brands in a bespoke style guide, we aim to be the destination for authorized collectible eco plush toys with a core Categories outside of toy licensing offer dedicated retail space.

"With the addition of six new preschool series to SS22's collection, as well as a lot of PR and digital support for the series, we believe this series can drive significant sales this year."