Gifts / Sports & Toys

The opening of the Beijing Winter Olympics, a variety of figures, commemorative badges and other Beijing Winter Olympics peripherals online official flagship store show sold out, Bingdundun and Xuerongrong are very popular. The licensed production and sales enterprises behind BingdunDun are expected to benefit.

The Beijing Winter Olympics Organizing Committee has developed more than 5,000 licensed products, covering badges, keychains and other non-metal products, precious metal products, clothing, apparel and accessories, silk products, ceramic products, stationery, plush and toys of various materials, Handicrafts, jewelry, electronic products and accessories, smart wearable devices, home textiles, luggage, ice and snow sports goods, commemorative stamps and postal products, commemorative coins (banknotes), etc.

Plush toys, commemorative badges, figures, hangers and other Winter Olympics peripherals are very popular. As the opening ceremony of the Beijing Winter Olympics is approaching, some of the Beijing Winter Olympics peripherals are no longer available.

On February 4, the reporter saw that in the online store of the official flagship store of Tmall Olympic, the two most popular Bingdundun ornaments and ornaments have been sold out and removed from the shelves. The Beijing Winter Paralympics mascot Xue Rongrong ornaments also Shows out of stock. The best-selling Bingdun Dunxuerong hand-made toy ornament has sold more than 60,000.

According to reports, the production and sales of licensed products for the Winter Olympics must be approved by the Beijing Winter Olympics Organizing Committee. The official online purchase channel is the official Olympic flagship store on the Tmall platform; offline, licensed products can be purchased at retail stores and high-speed trains. Winter Olympics licensed merchandise.

According to public information, there are currently 29 licensed manufacturers and 58 licensed retailers for the Beijing Winter Olympics, including many listed companies such as Anta Sports, Yuanlong Yatu, Wentou Holdings, Wangfujing, and China Sports Industry. Among them, Yuanlong Yatu is licensed to produce non-metallic products such as badges and keychains, precious metal products, plush and toys of various materials; Wentou Holdings is licensed to produce licensed products of precious metal products, handicrafts and ceramic products.

It is expected that throughout the Winter Olympics cycle, the revenue from licensed merchandise will exceed 2.5 billion yuan. Driven by the Beijing Winter Olympics, related event marketing, peripheral derivatives sales and other activities will be gradually launched, and related companies in the industry chain may enter the performance realization period. It is recommended to continue to pay attention to the opportunities brought by the recovery of the sports sector and offline sports activities. For the franchise industry, with the arrival of the Olympic Games, the Olympic franchise commodities will gain excess sales growth. In addition to making up for the Olympic franchise fees, a considerable amount of net profit will also be obtained; at the same time, the Olympic franchise commodity sales enterprises can also use the Winter Olympics The opportunity to enhance corporate image and product awareness, expand overseas sales market, and improve brand value.