Gifts / Sports & Toys

During 618, a large number of world-famous toy brands such as transformers will focus on selling digital collections in JD. This is also the first time that world-famous toy brands focus on selling digital collections in China, bringing consumers a trendy shopping experience.

The digital collection is in full swing. On May 23, the psychedelic night digital collection jointly launched by Jingdong supermarket and trendy play brand ruolai was officially put on sale for the first time.

It is understood that ruolai, as a well-known fashion brand in the industry, has original IP such as "nanci Nanxi", "Suri Suri" and "yoola Youla", which has a great influence among young consumers.

This time, if the trend of playing IP is upgraded again, it will start to create a psychedelic night theme in jd.com, and release the digital collection. After the launch of the new product, consumers can obtain digital collections by purchasing limited psychedelic nights. The NFT attribute of digital collections makes every product unique, authentic and indivisible, which is sought after by more and more people.

The cooperation between Jingdong supermarket and ruolai breaks the boundary between physical fashion and virtual, and closely connects digital collections with physical goods and brand IP. The relevant person in charge of ruolai said that ruolai has been embracing the trend and constantly bringing new experiences to consumers. This time, it cooperated with JD supermarket to launch new products and launch digital collections, hoping to make more consumers "feel the future".

Ding Juan, general manager of the toy and musical instrument purchasing and marketing department of Jingdong supermarket, said that this is the first time that Jingdong supermarket has released digital collections together with tide play brands. Behind the cooperation between the two sides is the channel advantages and deep accumulation of digital technology accumulated by Jingdong supermarket in recent years. On this basis, Jingdong supermarket can help tide play brands such as Jingdong supermarket to understand the market trend more accurately and continuously release products that are more in line with consumers' expectations.